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Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.
With regards to SEO, here are some of the things to remember:
On-Page Optimization - it deals with the proper use of title tags, meta tags, h1/h2 tags, description, content, robots.txt and sitemap.
Off-Page Optimization - it deals with creating quality of inbound links.
In this case, you must write an original article of your own, unique article content. It will build more traffic to your site. And then you use SEO strategies such as the following:
*Press Release
*Online Groups
*Article Submission
*Links Echange
So that you can get more back links.;)
your ideas are already nice.. how about you include in your radio announcement that you will be offering a discount for those first ten customers..:D
i hope that helps..:)