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Maybe use something like Hubspot to really target Linkedin connections with case studies etc. Some of your products are niche / changing rooms etc - maybe targeting facilities managers at stadiums, leisure and sports centres...same with office furniture, good luck
You are looking topromote your products via an affiliate channel. You could look at the many affiliate agencies out there who could help - AffiliateWindow, Webgains (but they may be too big and setup expensive etc). Have a look at HasOffers.com where you can set up your own channel and track...
You could also think about creating a social community around your product. If for example you are selling fish food then create a community on Facebook. Don't hard sell into the community, but link the page to your online shop via a button.
Retail, B2C market, definitely.... B2B it's just getting involved in the festive spirit and when #Christmas is trending everywhere it's good to get involved. (I hear you re tacky graphics though)
There are some useful government start up schemes available for finance. Look to your local council business / economic development team for more information on what is available
Good luck with the venture. It's good to see someone who's willing to back themselves financially with their own savings to get going. There are some gov startup initiatives to help out too
Linkedin - create value content for your target client. Good sound, free advice to get the ball rolling, ongoing advice if needs be. The day will come when they turn to you for your services
Also worth considering is the SpringFair in Birmingham, 4-8 February 2018. Lots of fashion brands for women ideal for boutiques. Have a look at the exhibitors using the filters at https://www.springfair.com
Good luck with the venture James. We help small retail boutiques with cash flow for stock using a business cash advance product. If you ever need any marketing information or help with funding for stock purchase in the future let me know. We have seen boutiques source from local suppliers...
Offer them value without selling them anything to begin with. Give them your attention, offer advice and a true valued connection. Keep doing this and when they are ready, they will come back to you.
Build a community on Facebook targeting that demographic. This is basically a facebook page which aims at the age range and activities you offer. Create value and engaging content within that page together with 'reach' Memes for instance. Have a link to your website and call to action FB...
If you already have an established customer database you could try email marketing with someone like Mailchimp. You should really build a community on Facebook offering tips, advice, funny memes, content that engages etc, then link your website or use the shop buttons available on Facebook...
A strategy often overlooked is selling to your existing customers. Re-engage with your customers by email, sms (highly reactive) and phone. Remember they need to be fully opted in for any other marketing, but if they've accepted your terms then you should be fine (See updates on GDPR). Offer...