Recent content by shallam

  1. shallam

    Anyone recommend a PPC Management company?

    I would recommend that you look for a Google Advertising Professional (GAP) - it means they've met Google's requirements for recogniation, passed an exam, and manage AdWords accounts. I'm accredited - and you can see what the GAP accreditation looks like on the GAP website.
  2. shallam

    Internet marketing strategy and tactics consultancy

    Thanks for taking a look at our site, and I'm glad you found the article on how to build a free website useful.
  3. shallam

    Google Labs time to explore?

    I would recommend using the Google Adwords keyword suggestion tool (which is free) if you're looking for quick information about search volumes. Alternatively, if you want more detail, try using the Wordtracker free trial.
  4. shallam

    Excel training

    It really depends on your learning style, but I'm a big fan of the Dummies series - Excel for Dummies or Excel® 2007 AllInOne Desk Reference For Dummies®
  5. shallam

    Consumer email regulations

    You can rent quality consumer email marketing lists from a number of reputable organisations. You want to check that the list owner: -is registered under the Data Protection Act, and manages the list under the DPA legislation -is a member of the Direct Marketing Association PM if you want...
  6. shallam

    Online Marketing - Your Tactics

    My most successful form of promotion is definitely my blog. It provides fresh keyword rich content that helps my website to rank well in the search engines. And also, I use a service called Feedblitz that converts my blog into a weekly email marketing newsletter. Double the benefit, half the...
  7. shallam

    Is SEO country specific?

    This thread has a good summary of the basic international SEO activities (where your site is hosted, your domain name, inbound links from the country your targeting) But also keep in mind if you're looking to rank well in a foreign country that you need to localiseyour content for that market...
  8. shallam

    Internet marketing strategy and tactics consultancy

    Hello everybody Hallam Communications provides Internet marketing training and consultancy to small businesses in the UK. Established in 1999, Hallam specialise in - search engine optimisation (improving your website rankings in Google) - pay per click advertising - email marketing campaigns...
  9. shallam

    Conversion rates

    ... I think the real question is what do you mean by a conversion? You really need to get your definition right for your business plan. In terms of web activity it could mean so many different things: - a sale - a new subscriber - a completed enquiry form - a download Good luck!
  10. shallam

    Which banks for business?

    If you are going to need a relationship with your bank - perhaps for an overdraft or a loan - then it is well worth having a face to face meeting with any prospective banks. They will have different incentives up their sleeve to get your business. Also, I initially underestimated just how...
  11. shallam

    B2B emails - what's allowed?

    If you want to be doing large scale email marketing, then I would recommend you use an email broadcasting service rather than risking having your own domain name blacklisted. These services are not expensive, and they also provide very useful metrics to let you know who opened your message, who...
  12. shallam

    wiki launch search engine

    I think the most interesting competitor to Google at the moment is ask.com And they've been running a high profile campaign calling themselves "The Other Search Engine" It has some features Google doesn't have that I like: bincolulars that let you preview the site, tools to narrow or broaden...
  13. shallam

    Can people cheat me of with PPC & Adwords

    I agree entirely with Paul. If you have a Google Adwords account, then go into the Help section and search for Invalid Clicks. Adwords will tell you the number of clicks that the feel are invalid or fraudulent, and they'll also tell you a bit more about how they detect and stop invalid clicks...
  14. shallam

    Constructive criticism please!!!

    I think you've buried away deep down in menus what most people are going to be looking for - the details of your properties. The design principle is called Don't Make Me Think - so put the most important information (the property details) right where it is very easy to find.
  15. shallam

    How many less visitors do you have?

    There are a few different measure you need to look at - as you have suggested Visitors (or better yet, Unique Visitors) and your conversion rate. One of your most important measure should be Abandoned Shopping Carts - people who start to buy, and then fail to complete. Another measure I like...
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