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For doing a online marketting business a strategy is needed, If you dont know what you are doing You cannot do it in the right way You should start by selling local things and when you have a high marketting budget then you should make an impact there
Ofcourse Backlinks are very effective for a website ranking even I had bought many paid backlinks but because of that backlinks my website is on a very good position. Backlinks is one of the factor which affects website ranking in the Google.
if you think to post ad on facebook for growing any content or channel its good but dont do this for increasing sales... dont expect much on social media sites..