Recent content by Saltt

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    (Sort of) leaflet drop, what to put on the envelope?

    There's no right or wrong answer to this. You have to be careful not to make it ugly. On the other hand having a message will give readers some idea of the subject. If the readers are interested, they're more likely to open. If they're not, they won't be irritated by opening the envelope only...
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    Offering a service or product for FREE as a promotion for a shortwhile?

    'Free' is only one form of offer in the marketer's handbook. In a competitive environment, the prospect will ask 'why should I choose you?'. So if you really see value and believe in your own product or service, it's never a bad idea to let people have a try it out first. By doing that, it's...
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    How to word a special offer on a leaflet?

    Okay there are more than a few suggestions here I think. But I just want to add a few additional points, which you may or may not have thought about. Graphics and design aside, the wording in your leaflet will be made up of a headline, some body copy and a call to action. In my experience...
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    Can someone help me with this?

    Hi there! With very little information to go on it's difficult to give you any pointers. But essentially your target audience will include families looking after elderly relatives and elderly people themselves. If possible, I would almost consider having separate messaging for both these...
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    Can someone help me with this?

    Hi there! With very little information to go on it's difficult to give you any pointers. But essentially your target audience will include families looking after elderly relatives and elderly people themselves. If possible, I would almost consider having separate messaging for both these...
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