Recent content by Ronch

  1. Ronch

    Gallery Ads are coming

    I don't think it will, as Google is trying to match different ad types with specific moments within the purchase cycle. While one type is more effective with product exploration, another will produce higher engagement rates in later stages. If any, organic search results will suffer the most.
  2. Ronch

    Gallery Ads are coming

    Sorry, all. The feature presentation starts at 52:20.
  3. Ronch

    Gallery Ads are coming

    Google Ads is due to launch another 'game changer this year. A new type of Mobile Ads, called Gallery Ads. It will show your ad for the top search result position with relevant images included (video embedding should also be available in the future). Your business product gallery has just...
  4. Ronch

    Keys to Social Media management for your business.

    I would add Facebook's Business Manager to the list, especially if you need to allocate responsibilities to specific employees across your different Facebook assets (i.e - business page, ad account or Instagram profile). Business Manager could also help with assigning permissions to marketing...
  5. Ronch

    How to create professional videos without breaking the bank

    Hi paulears and The Byre, By no means, I think that an iPhone could replace a video professional in terms of the quality and of video production and I'm sure that you guys are experts at your craft. However, mobile video does provide a reasonable alternative for those who can't afford a...
  6. Ronch

    How to create professional videos without breaking the bank

    Glad this helps Ben
  7. Ronch

    How to create professional videos without breaking the bank

    Justin Brown from 'Primal Video' explains how to perfect your visual and audio when shooting a video with an iPhone.
  8. Ronch

    Key dates in your dairy.

    1 April 2019 Making Tax Digital for VAT (MTD) is launched by HMRC. Payment of corporation tax liabilities for accounting periods ended 30 June 2018 for SMEs not liable to pay by instalments. 5 April 2019 2018-19 tax year end. Deadline to pay previously unpaid class 3 NICs for 2012-13. Loan...
  9. Ronch

    #Smart Creatives - First time I've ever been excite about Marmite

    Well.. at list the Telegraph (on your link) thinks otherwise.
  10. Ronch

    #Smart Creatives - First time I've ever been excite about Marmite

    Thanks. Tried it, but it doesn't work. So much for good user experience.
  11. Ronch

    #Smart Creatives - First time I've ever been excite about Marmite

    Hi fisicx, thanks for replying back. - First, I think it's 30 and not 50 (at least so it says on the popup alert). - Second, since I am not a spammer and don't post new threads or respond to others too often, it will take me quite a while to really join the conversation here. A good example of...
  12. Ronch

    #Smart Creatives - First time I've ever been excite about Marmite

    Worth having a look at the new Marmite creative by 'Unilever' on LinkedIn, if you haven't seen it around already. It's funny, current and visually balanced and basically uses just a few lines that say everything. I still hate Marmite, though... * Apologies guys but as a 'UKBF Newcomer', I can't...
  13. Ronch

    Pitching a client - The 10 20 30 rule

    If I'm not mistaken, Oren Klaff's method revolves around the principle of not playing down your brand' value when pitching to clients. Meaning, it's not about trying to sell a service or a product, rather you willing to give the client the opportunity to purchase it. I am not sure though, if a...
  14. Ronch

    Pitching a client - The 10 20 30 rule

    I guess that when pitching a design strategy, it's a bit different as most slides will present visual elements and large fonts. Hence, easier to digest at a top level? But I could be completely wrong here... Ron
  15. Ronch

    Pitching a client - The 10 20 30 rule

    Thank you Mark. I admit I had my share of 25 pages presentations clipped to 5 slides more than a few times in the past :) These days I tend to stay focused on one or two most meaningful topics for the prospective client and build the presentation story and actual conversation around them. Ron
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