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one great thing is to offer a competition on facebook - so you get people signing up it worked really well for the Relax Kids fan page on face book. We also get our fans commenting on things.
Hiya = i would do a small one and then scale up if it works - start with a few hundred and work up = this is what i used to do. No point in spending loads if you dont get the return that you want. It is good to do this in combination with other things - ie networking, local PR, google, sales...
also sell the benefits before the features - what will people GET OUT of your service - how will it make them feel? just a thought - think it might be too late if you have printed, but next time! Good luck with the deal though!
Does it have to be a shop? Could you not find an amazing venue and just do it? Thanks for the tips - Im sure I could do something - maybe get actors to dress up in PJs? But think I need to be launching at Harrods or something????
My local fruit and veg shop give us a cherry stamp on a card - when we buy from them - when we have 10 cherries we get 20% or money off - I cant remember. It does make me go back to them though!