Recent content by petersoftware

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    Tradesman Advertising Yell online & Directory Advertising

    Hi, I notice that you say your website is ranking quite well in your local area. That is good news but as another poster said, this needs to be converted into sales. Can I suggest expanding your website? Do not get rid of the current page addresses as Google will have already indexed...
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    Marketing a local business

    I agree in using a local classified website. Most people these days search online rather that through a Yellow Pages. Take a look at LocalSquare where they could list their business in the Services section. It is completely free and they can link back to their business website as well. Also...
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    LocalSquare adds links

    LocalSquare are pleased to announce the addition of HTML links to their Listings offering. Links are now available to all registered users that add a valid listing to LocalSquare. To add a free local listing goto LocalSquare and click on "Add A Listing". Valid listings are defined as those...
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    Implied consent -Cookie Law

    The advice that I got was that we could just put a link on our site, however the link could not be hidden away. The link had to be obvious and stand out. So we put in right near the top of the page. See: http://www.localsquare.co.uk The link then goes to a page that clearly shows how we use...
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    Best online advertising tools for small business

    Depending on your business, it can also be useful listing on sites such as Gumtree, Ebay, and various local listings sites. Also there are a number of directories that would be happy to provide a link back to your site. Most of this promotion should be free. The more valid mentions of your...
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    Domain Name

    Hi "cheap" I notice you say you are pointing both the cheap classifieds and the free online ads domain at the same website. If this is right then you need to be sure that Google does not think there is duplicate content occurring. I'm not at expert at this so I am not sure how you would...
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    Plumbing - Marketing

    Nearer to the time that you are qualified, I would recommend adding free listings to sites like Gumtree or Rated People.
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    Qype - Steer clear

    Interesting post. Telephone sales people are very annoying. I had a similar thing happen to me a few years ago with Yell. Thank you for this warning to everyone. Do not buy over the telephone if you feel pressured. Get whoever they are to send you the details and then call them back if...
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    Postage Costs

    Be careful if looking at franking machines. There are lots of hidden costs if you buy from wrong supplier. Take a look at: http://www.mailroomnews.com/articles/2579/The-Hidden-Costs-of-Franking-Contracts.htm
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    Cheap ways to promote a restaurant?

    When I was managing a hotel and restaurant we ran a "wine festival" over a couple of weeks. The festival promoted wine from particular regions on different days with a 50% discount (on the wine). This meant we were making normal profit on the food and about £1 profit of the selected bottles of...
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    Trouble with location settings in adwords

    I logged in just to thank Andrew for his very informative post.
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    URL question.. Help appreciated!

    I know I'm coming into this a few days late, but it made me wonder. If there is a link to a "normal" page and then a secure link to this same page, would a search engine see it as the same? Example: Http://www.domain.com/page.html V's Https://www.domain.com/page.html Note http v https...
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    How should I spend £1k?

    What is your business? The answer to your question could be totally different based on the industry / area you are targeting.
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    Logo design - aarrgghhh

    The top logo really works for me. The pink and blue represents a girl or boy and the box represents a present. Great logo. Perhaps you are just to close to it. I would definitely go with the top logo.
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    GA checking

    Google Analytics is now available in real time to some users. I changed my account to use their new interface and now have access to their beta real time service. It is interesting to know how many unique visitors are on site right now, also most popular page etc. More information can be found...
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