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You said like you are new business. Then hire good SEO industry who follow pure white hat seo techniques.
Search in Google to get the strategies - White Hat
Before that set up Google Webmaster Account and Google Analytics Account - you can track your website by setting up these accounts.
We too have a look on our shop, it looks healthy and normal, website is yielding sales. Even we refer client shop it is pretty much normal too.
My suggestion is make sure your website look error free in Google webmaster tools.
If you are performing SEO then change your strategy and check...