Recent content by paulstewart64

  1. paulstewart64

    Finding a good database

    Thank you for your suggestions. I'm checking them all out.
  2. paulstewart64

    Marketing for accountancy practice

    I have worked with and successfully consulted with two accountancy firms. There is a lot of scope to be different when you break down the services that many offer. What you need to consider here is where your services add real value to the prospects business and define this value in hard...
  3. paulstewart64

    Finding a good database

    Many thanks for your recommendations. I have initiated contact through email so let's see if I get a response.
  4. paulstewart64

    how do you determine your advertising budget?

    You've already had good advice. What you must never do is spend all of your money on one method of marketing. Test small and build your spend over time. Please do not listen to magazine salespeople as they will generally try and get as much budget off you as possible. Always test small and...
  5. paulstewart64

    Finding a good database

    Many thanks Gary, I'll check them out. There's no rush to make a decision so I'll take some time to get to know these guys. Paul
  6. paulstewart64

    Finding a good database

    It's been a while since I've used databases and now need to look at running a few campaigns for different clients. So, I could do with your help in recommending companies that sell data on a B2B basis for either direct mail or email marketing. The main client I am doing this for is an IT...
  7. paulstewart64

    Email marketing

    Having read all the responses twice, I returned to the actual question. There are so many great answers here and the debate can go on and on, so let's try to find the right answers here. 1) Email marketing does work however sending a new offer to a prospect via mail chimp isn't the...
  8. paulstewart64

    Selling to Supermarkets

    Selling into supermarkets can be difficult but it's not impossible. However, the thing to remember here is the terms they will want and can you afford them? Some work on 90-120 day payment cycle coupled with a requirement for extremely good pricing. Once they have you on the hook, they...
  9. paulstewart64

    Marketing strategy Help

    There's a number of good points raised so far. To me the key issues are based around 1) the marketing funnel and that it would appear to be slow and relatively expensive 2) the sales funnel which is in-effective. There could also be a bigger picture here that needs addressing...
  10. paulstewart64

    Marketing a local business

    Gosh, there are so many things your friend can do. Fliers done correctly can work, sandwich board advertising whilst working in a house, joining local Facebook business groups, good advertising, referrals, setting up correct maintenance programs for re-visits. The list could go on but the...
  11. paulstewart64

    What do you think about social media contests?

    Be careful with Facebook. As I understand it you cannot run a contest on Facebook without using a third party software otherwise you are in breach of their rules.
  12. paulstewart64

    Suggestions on new ways to market

    Whilst the market is crowded, to me they are all basically using the same message. Why don't you consider taking a different approach to give the end-user something the others do not offer? There's lots of ways you can do this to establish the business as a market leader.
  13. paulstewart64

    How would you market special offer products

    You are taking the right action by testing - it's the only way to gauge response with any marketing. The only people who can genuinely tell you which way to advertise are those that are searching for and buying the product on offer. So let the market tell you which test works best. If results...
  14. paulstewart64

    Looking for 'Customer relationshop managment' software for a small business ...

    I agree with Phils comments above in terms of using the software correctly. Funny, but I have recently been approached by a company who have just launched their CRM software and are looking for companies to beta test. This could be a mssive opportunity to work with this company to have...
  15. paulstewart64

    Wedding Exhbition Advice

    Great advice Scott. I agree with everything you say. You have to make sure you present very good quality and the only way to demonstrate it is the products themselves, but also everything you present. Scrimping on cheap paper etc will not reinforce the message about your quality. Good luck in...
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