Recent content by Pareto Associates

  1. Pareto Associates

    What logo would you pick ?

    I would splice the logo and strap line of 5 with the customerclic of 1. Summary of each: 1. I see no relevance of the 'on' button to your business. The futuristic font of the strap line looks out of place and amateurish. The strap line does not make sense to your business. 2 & 3. Simply look...
  2. Pareto Associates

    Customer Database - Sorting

    Microsoft Access? Do a few tutorials on youtube and create your own system. Your needs seem very simple and straight forward. Heck even I would give it a go for you.
  3. Pareto Associates

    Thinking about starting up a Clothing company

    Setting up a company selling clothes from a general wholesalers will possibly make you money, however, you will not make millions from it. Your best best would be to invent or innovate your own product or range of products. I always use cases such as the cambridge satuel company for inspiration.
  4. Pareto Associates

    Any tech competitions for startups?

    Have you tried Kickstarter?
  5. Pareto Associates

    New business setup - where do I start?

    To add to this, bringing your own laptop is essential. Make sure it loads quickly too, you don't want to have the client waiting 5 minutes while the hamsters in your laptop wake up. Make sure you have battery, fumbling around for power sockets isn't great either. Maybe even look into a...
  6. Pareto Associates

    New business setup - where do I start?

    This is a good point, you need to create the illusion that you are established without pushing it too far. I would definitely get some Business Cards sorted out. You can get them at Vistaprint.com, instaprint or moo.com (in order of quality - lowest first) Get a decent logo made, preferably...
  7. Pareto Associates

    New business, new website, low traffic

    These questions will determine how long you continue with this site. Tradea or Gumtree? Tradea or eBay? Looking at your business model, which would you personally pick if you had an old sofa to list? As basic as it may be, doing a quick industry analysis (e.g. Porters 5 Forces) before...
  8. Pareto Associates

    Teacher tuition business, good idea?

    Firstly, good job on the website - just took a look and I liked it. Maybe tone down the big ad. But the forums rules say I can't comment anymore unless you pay :) The only potential issues I see is structuring the lessons to meet the needs of all the students in that class. When I used to...
  9. Pareto Associates

    Getting started marketing

    To add to this, you must understand your customer. Your understanding of the customer should shape your marketing strategy. This is the best advice that you will ever receive. Use it wisely.
  10. Pareto Associates

    New business setup - where do I start?

    It's a breath of fresh air to see someone posting in Startup forums that looks like they actually have some sort of plan in place. Well done and I wish you all the success with the meetings!
  11. Pareto Associates

    Fixed amount off or percent?

    As the OP said, this is not about which is better in terms of monetary value. Its which deal is perceived to be better. This is not a comparison of value, rather a comparison of perceived value.
  12. Pareto Associates

    Defend - Address Issue

    If it is his work against yours with no proof, I don't see how he has a leg to stand on.
  13. Pareto Associates

    What do I need?

    Unfortunately, I can't help you with the SEO or Website side of things as I have little experience in this field. However, I can explain to you that advertising is one component of marketing. Marketing is loosely comprised of two parts Marketing Strategy and Marketing Operations. Your...
  14. Pareto Associates

    Wine Tasting

    Things like licenses are very valid issues, but you should seek to include them in your overall business plan. The direct gov website gives a great starting point for creating a business plan. And, I would be more than happy to constructively critique it upon completion.
  15. Pareto Associates

    Fixed amount off or percent?

    In most instances fixed price is better as people can relate better to monetary terms than they can percentages. However, you need to tell us a bit more about the product or service you offer...
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