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An E-commerce example...
One of our clients DAPW.co.uk sell duvets. They wanted a video answering some of the common problems that buyers face. We produced a short 2 minute video for them (can be viewed on their website).
They found that people who viewed the video were 50% more likely...
Good thread. We have one really good example of the success of YouTube. A client of ours - The Duvet & Pillow Warehouse created a informercial with us.
This 'buyers guide' to Duvet's was put on YouTube, and not only did the video send direct traffic to their website, but it also helped...
Indeed it does. But remember that video carries your company brand. It is important to make sure the video represents the company in the way the company should be represented! i.e. professional video production!
Something I have started to do is to charge a 'production fee'. I add up the total estimate and then add between 15 and 20%. Clients rarely ask what it is but if they do, I say it covers; capture time, render time, insurance, meetings, planning, phone calls, mileage, tapestock etc etc. Found...
I completely agree. When I started out I bought a cheap camera to cover any last minute jobs, then hired in whatever I needed. I do think that there is something important about owning a base kit. It definitely helped me build up a portfolio.
I completely agree. Using video you can get across so much more information than with text alone. This is what we do at Liquid Productions.
What is going to be interesting is to see how video production changes once mobile devices develop even further.
I run a video production company called Liquid Productions based in Leatherhead, Surrey. I'm happy to talk to you about video options for your project.