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I wasn't saying that only in 2016 but trying to make a point - that is not 2005 anymore, a time when people could rank sites overnight with a bunch of spam links.
I agree with zigojacko onthis one. Many people want to get big results with small budgets and no time invested. In 2016 you need to invest a lot of time and money to get the ball rolling and this good news for those that really do the work and dedicate time to their business. The spammed sites...
The trend that I see now is this:
- Big group = big spam
- Small group = low spam as there aren't many members and most of them are in that group for a reason or just know each other.
If you don't get replies to emails in less than 12-24 hours, don't buy from them. And also, ask for photos with products according to your requirements, so they don't send you generic pictures so you know that they have the products, they produce them etc.
Meta descriptions can have an indirect impact on rankings if you follow it to the end. Meaning that a good description will get users to click and have a better CTR. Going onwards, if the description really matches the content, the user will stay on the site and really dig it, which means that...
I agree, there are so many factors that you need to be aware of beside the usual H1, H2, keyword density, titles, duplicate content/pages etc. Read more about the technical site audit on the Moz blog or just search on google.
And for off-page, backlinks etc, is the same thing - you have to have...
The nigh before write down on a piece of paper everything that needs to be done the next day with bullets points. And when you complete a task, just take a pen and cross it off. It will make you feel better to see that the list is getting smaller and smaller.