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I think that will be really helpful. Bing has also become a popular search engine that many people have started using these days. Should work out really well with companies and users.
There could be a chance of emails being treated as spam and cold calls being ignored. So its is surely better to do both to the same client.
But to make sure that his attention is held with the email for the entire time, can be done by writing a great piece of content that draws his attention...
For such articles, your key is Social Media like Facebook, Twitter, MySpace, etc.
Actually it is simple to classify your target audience based on the kind of news you are talking about. Your audiences that could be a strong source of word-of-mouth spread are available on different Social...