Recent content by leveldisc

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    AdWords Ad Extensions

    I think you're right for the wrong reasons. What's good for google is users clicking relevant ads that solve the searchers problem. So google loves ad extensions because they enhance the prospect of a good experience for the user. If ads provide a good experience, everyone wins. Also, if...
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    AdWords Ad Extensions

    I can see AdWords evolving into 2 products - a sort of My Business/Google+/Adwords Express hybrid aimed at small businesses / small budgets / local services that's easy to set-up and an ecommerce/analytics/programmatic/advanced user hybrid aimed at bigger players. The former with zero barrier to...
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    Targeting Adwords

    Clearly, that isn't going to work for the client. But plenty of professionals offer results based services or have much lower or more flexible price structures.
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    Targeting Adwords

    Definitely.
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    Adwords CTR - Computer vs Mobile

    It's not that simple imo. If you normalised the average position across devices you would still have very different CTRs.
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    Adwords CTR - Computer vs Mobile

    I agree with Chelios. Also, device performance (ad and landing page) contributes to ad-rank, which almost certainly explains the higher average position for tablets over desktops for the same bid. And higher position generally means higher CTR obviously.
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    Whats your best online marketing top tips?

    PPC as a short term strategy for brand awareness and researching profitable keywords for SEO. PPC as an ongoing strategy for sales.
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    PPC Consultant to set up/re-do adwords

    The trouble is my friend, is that you are clearly completely unaware of the many, many advanced techniques available, as indeed are most business stake holders. To be honest most don't care as long as they get results. Some people, and you well may well be one, can have great success with PPC...
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    Lead Generation - Is it worth it?

    Presumably, there must be some kind of validation, just as affiliate sales have to be validated before payment.
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    Google's 'Mobilegeddon' is here... Apparently.

    My understanding is that Google doesn't consider tablets as mobile devices. So if you use safari on an ipad, for example, you don't use the mobile network. Happy to be contradicted here.
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    Advice on marketing my new site

    PPC is a great short term and long term strategy. Apart from anything else, it's an excellent research tool for SEO. I would start with a couple of models, your bestsellers ideally, and use these to test out your site conversion rates, split test ads, matching strategies and understand if the...
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    Google's 'Mobilegeddon' is here... Apparently.

    This is my point really. Most sites affected won't lose business because of the algorithm change as they never had it in the first place, even if they had great mobile serps.
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    Google's 'Mobilegeddon' is here... Apparently.

    This is the new millennium bug in my opinion. Assuming this isn't going to leak into tablet/desktop searches it seems to me it's largely only going impact sites that are able to convert on mobile, despite a poor mobile experience. I'm sure sites will lose traffic, but are they actually...
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    PPC Consultant to set up/re-do adwords

    This is a good point and highlights a couple of points - PPC is an ongoing process - to what degree obviously depends on scope of the account. - PPC is a fantastic tool for SEO in that you know what keyword works from PPC campaigns, so you can target these keywords in your SEO campaign. The...
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    PPC Consultant to set up/re-do adwords

    Self awareness is an admirable quality.
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