Recent content by Kieran McLean

  1. Kieran McLean

    What's the best way of getting traffic ?

    Hi, a great way to drive traffic to your website or store is to run an email lead gen magnet to your social pages. Give customers something in return for an email address such as a discount, free shipping, free product/service, etc. You can then import the email addresses into an ESP and...
  2. Kieran McLean

    Is The Fee You Pay For A Marketing Agency Worth It?

    Hiring a marketing agency is certainly something you should consider. It's not difficult to find agencies that will charge you £2-3k for a setup and have you earning 2-3x that back in no time. It's just a matter of finding the right ones who take the time to understand your customers and...
  3. Kieran McLean

    Any fresh ideas for eCommerce in 2021?

    You really need to be focusing your attention on customer retention and giving your customers a more personalized experience. In fact, a recent Shopify report (The king of E-commerce) ran a survey and found that a high percentage of customers want to feel like they're valued as a person by...
  4. Kieran McLean

    "Subscribe to our newsletter" popups

    Yes, popups do work, but you need to ensure they trigger at the right times to prevent annoying customers. Your best bet is to check google analytics to see the average time It takes a user to leave your website and have the popup display 1-2 seconds before. We've also seen positive results...
  5. Kieran McLean

    Email Marketing Introduction

    Hi, community, What is something brand owners frequently leave on the table? Don't know?... Email Marketing! That's why I developed an agency that specializes in growing and maintaining established brands' email marketing channels. Many online E-commerce retailers focus most of their...
  6. Kieran McLean

    Read if your brand sells replenishable items

    Does your brand sell products that run out after a period of time? If yes, you need a replenishment email flow to pick up repeat purchases. Here's how to set one up: Step 1: Find out the average time it takes a user to use x product completely. You can run surveys or look through repeat...
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