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There is hardly any information i look on the first page and review in two seconds. One thing that stands out is there is a homepage but no information its an advert straight away. A great example was given by matt cutts google head of webspam. starbucks but what does it coffee would be good...
Adwords works great if you use it properly but its trying to learn where people are with adwords that is harder. Have you got great sales pages what your customers would love ? have you asked your customers how they would search your product if it was not bought on impulse. SEO is long term...