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If you offer added-value online such as click-and-collect, same day delivery (http://www.shutl.co.uk) and 24hr collect (http://www.bybox.com) then price is no longer the only factor.
Also, try analysing customer behaviour in-store. Have a look through your CCTV and see if shoppers look on...
Perhaps target specialist IT Resellers who sell products that require sales assistance. Anything like components, video editing suites and such are ideal for your product.
I wish you well with it.
All the best,
Glen.
If you e-mail Indy [email protected] or call on 0800 169 0468 he'll be able to set you up a bespoke Add Words campaign that targets people searching from their mobile. He should be able to get you a promo code too to get you some free credit.
Might be worth testing to see what conversion...
Here is a great agency who do Magento: http://gencia.co.uk
I'd also recommend Will Tingley (if you're after an individual) who goes by the name of http://www.businessserviceshub.co.uk
I hope that helps.
Glen.
I highly recommend ByBox: http://www.bybox.com/retail/
Your volume might be a little low but they may be able to work something out for you.
I hope that helps.
Glen.
Within Google Add Words you can run YouTube adverts and pay per view and target according to location and keywords.
It might be worth testing with a small budget.
Just a thought, hope it's helpful.
Glen.
To expand on Faevilangel's answer, how about starting your own networking meeting with free beer and pizza. Then approach web designers / developers via linkedin, twitter, facebook etc and invite them along.
You could use either Eventbrite or Meetup.
It might take a few tries to get the...
I know this doesn't answer your question but I thought I'd ask none the less given it might be helpful to you.
Have you considered teaming up with local independent travel agencies? I'm sure you could offer a special deal they could offer to their customers.
Just a thought.
I hope that...
I consider delivery to be a very important factor.
In fact, I've even gone as far to call delivery eCommerce's Ugly Sister!
I think retailer resistance to adopt innovative delivery solutions is stunting eCommerce penetration.
Yes, I can't disagree with you on that. You are however mixing the 2 here.
Sponsorship typically doesn't include the marketing activity of handing out discount codes.
Sponsorship in itself doesn't create leads, it's how you leverage the sponsorship that creates the leads. In your example...