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It irks me when a British business uses Americanised spellings in their captions. And you’re absolutely right that it completely alienates anyone with a hearing impairment or those of us just scrolling.
I feel your pain with Menzies—dealing with big distributors can be a proper nightmare. If you’re only quarterly and regional, the "big distributor" route can definitely eat into your margins quickly, but getting into Tesco is a massive win for brand visibility, so I can see why you’re tempted...
A dedicated landing page usually converts much better. If they’ve clicked through from a Facebook ad or a local group post, they want to see exactly what you promised and a clear CTA button right in front of them. That said, if you're just starting out, don't sweat it too much—a clean...
I’m finding that the most reliable leads for my consultancy are coming from social proof. Get into specific community groups and Discord servers. People are looking for real-life human opinions and experiences where they can actually verify who they’re talking to. The quality of the enquiries is...