Recent content by John Geater

  1. John Geater

    Would the cheapest Google Adwords be good enough to test?

    By using social media what it should be used for... being social, building relationships, engaging with people, interacting in the community with other local people. When people trust a brand they have no problem remembering it when they need it. Too many people look to social media for sales...
  2. John Geater

    Can anyone recommend CRM (Customer Relationship Management) software?

    Hi @llocally yes I did notice. I'm not put off by old threads as I know people still read them when looking for advice. As for the time limit on a weekend, I too often assume people work like I would. I'd make my list of must haves and as each one didn't hit one of those I would bin it. I spent...
  3. John Geater

    Door selling

    Completely agree with you. I would put the benfits in the presentation of the product. The 5 steps could easily be 20 if you broke it all down.
  4. John Geater

    Would the cheapest Google Adwords be good enough to test?

    The right way to market on social is not to try and sell your product, it's about connecting with the people that could be your customers and then becoming their friend, giving them information and value and in return they will come to you. If we can help a funeral director get new business...
  5. John Geater

    Funding contributions?

    The problem is that there are lots of agencies out there that now make money from saying they will find you money. We've got them at the moment saying they can get us money back on research and development costs for the mobile apps one of my companies build. All the information on grants and...
  6. John Geater

    Please recommend SEO & PPC company

    Absolutely look at the website first and nail the conversions. PPC is great if you have the budget but if you want to build something for the future, look at investing your SEO budget into social marketing - not social posting but proper social marketing. The returns will come a lot faster but...
  7. John Geater

    Facebook timeline

    It doesn't matter if you're posting once per day or 20 times per day. Facebook will decide how many people see your posts based on the engagement and interaction you get from past posts. It's all about giving people the best results in their feed, just as Google do with their engine. If people...
  8. John Geater

    Any book to learn SEO

    Learning SEO right now is almost like learning to fix CD players - It's on it's way out. The absolute best marketing to learn properly would be social and their advertising platforms. Whether you want to do it for yourself or as a service for clients, it's much easier to work on something where...
  9. John Geater

    E mail Marketing

    Another thing to look at is the difference between the USA and UK rules on email sending. You might be surprised about how much more wriggle room there is on UK emailing compared to the US. Especially where emailing a business is concerned.
  10. John Geater

    Would the cheapest Google Adwords be good enough to test?

    The problem with Adwords and a small budget is that you need data in order to revise and improve before you'll know exactly what your returns will be. I would perhaps look at social advertising more than Google, especially with a small budget. You'll find the targeting much better and you get a...
  11. John Geater

    Door selling

    Love door to door sales. If you get nothing else from it you'll build your character and all other sales seems easy. Sales process for door to door should be... 1. Introduction - who are you and where are you from 2. Presentation - what do you have to offer 3. Short story - who else has...
  12. John Geater

    Freebie Mugs

    Here's an idea for you... Make contact with local cafe's and offer to let them have 20 mugs each free of charge. Obviously you can put your logo and info on there. Cafe's will go through lots of mugs through breakages, etc so they get something for free and you get in front of probably...
  13. John Geater

    Selling my business

    Having used a transfer agent in the past I would suggest avoiding them at all costs. All they do is take a setup fee and put it on their website and maybe some other the larger ones, Daltons, etc. They do not actively try to sell your business - although they do claim to. Guaranteed best way to...
  14. John Geater

    Paying for marketing advice

    We get people come to us all the time having tried to market their own business. Most of the time they've done nothing more than post sales messages on Facebook because some 'guru' told them to. I have several businesses and each one is marketed in a completely different way. Marketing is a...
  15. John Geater

    Can anyone recommend CRM (Customer Relationship Management) software?

    My advice would be that every one of them has a free trial so set aside a weekend and test them all to death. I've spent years not deciding on one to use as they never offer everything we needed. In the end I employed developers and built our own - expensive but well worth it.
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