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£200 a day flat rate is a good going. Another way to find out what your rate is to go through job sites and based on your experience, find what you would get if you were working for a company. Then determine the day rate and add 20% to it. That will give your own day rate as a freelancer...
Depends on what type of business you are in, your current market position and if any of your competitors are using online marketing channels (SEO, PPC, Affiliate Marketing, Social Media, Email e.t.c) to promote/advertise their services.
Roughly you can budget around 5% of your revenue for...