Recent content by Jester

  1. J

    Facebook started great then flopped

    Have they done something wrong? Yes. First of all they built their business on Facebook. When they had an audience of 30,000 they should have been getting people signed up to mailing lists on their own website. Never put all your eggs in one basket, especially when the basket belongs to...
  2. J

    A-Team Parody Video

    I dont understand how this is supposed to get you new clients...
  3. J

    Email marketing

    No I assure you it was response. There were two reasons why it was ridiculously high. 1) Firstly the type of gyms it was sent to wasnt typical "health clubs" with lounges and coffee shops attached, they were hardcore bodybuilding/powerlifting gyms catering for athletes obsessed with...
  4. J

    Email marketing

    The main example is a friend who sells supplements, he had a modest list from his existing business but nowhere near big enough so he contacted the owner of a small chain of gyms. The owner agreed to let him use his email list in return on a commission per sale basis (plus he wanted to offload...
  5. J

    Email marketing

    I'm sorry but I don't think this is right at all, I know lots of people who use E-mail marketing to sell fitness equipment and nutrition supplements and they do very well. You can't possibly make such a sweeping statement with any accuracy.
  6. J

    Marketing strategy Help

    Have you tried chasing any of the people you gave quotes to? Best case scenario you phone them and get an order confirmed. Worst case you ask them what stopped them placing the order. You shoukl also take contact details down of anyone who you supply a quote to, then you can do some direct...
  7. J

    Marketing Resources

    Just read an amusing little story from Drayton Bird's(DB) "Commonsense Direct & Digital Marketing" thought I would share it because it seems very relevant to the above debate. It's a conversation that occurred when DB was interviewing for a new art director (AD) for his agency. DB: what...
  8. J

    Brand awarenes and keeping your brand in peoples minds

    1) Brand awareness pisses money away like no tomorrow and any business worth their salt should be suspicious of "brand awareness" campaigns, you might as well try selling me snake oil. 2) Keeping your company in the minds of your existing customers (and to a lesser extent future companies)...
  9. J

    What works better - Newsletters or Blogs?

    Why not do both? You write your blog and then when you send out your newsletter provide links back to your blog. Call it something like "Top three blog posts of the week", that way you're getting content for your blog and newsletter for one peice of work.
  10. J

    Why don't businesses 'get' marketing?

    I think a lot of people just avoid it because they don't really understand it. It gets chucked into the same category as selling when in reality it's a very different monster. It doesnt help that many "marketing gurus" invent new marketing jargon in an attempt to prove their expertise and...
  11. J

    Why don't businesses 'get' marketing?

    I think a lot of people just avoid it because they don't really understand it. It gets chucked into the same category as selling when in reality it's a very different monster. It doesnt help that many "marketing gurus" invent new marketing jargon in an attempt to prove their expertise and...
  12. J

    commission based sales staff

    Essentially it means that finding good sales people who are willing to work on commission only sales is about as easy as finding the holy grail. There's really no incentive for good sales people to enter into that sort of agreement, the employee takes all the risks and receives very little back...
  13. J

    Would you keep an eye on your staff?

    I don't see the need for the camera, set your team tangible goals and give them an incentive to achieve those goals. Plus if you are going to set them up and then piss off onto other things then why should you expect to get the best out of your staff when you're not investing any time in them?
  14. J

    Marketing Resources

    Thanks for the recommendations everyone. Just fyi, this isn't just limited to books, any blogs, podcasts etc would also be well received :)
  15. J

    Gathering interest

    I don't know anyone who would want to waste their time doing this, £10 for selling something like an Iphone? Wouldn't that work out at something like 4% margin? If I had people who wanted to buy from you I could buy single Iphones myself wiith a brief google search and sell them for a much...
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