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Affinity partnership, good suggestion.
It's how HomeServe do it, something along the lines of "let us use your customer data and brand logo on our direct mail packs and we'll give you 10%"
Great way of doing it if you can find the right partners
Thanks for that John.
The reason I asked how much you thought it would cost to acquire a customer is because I have a max budget of £50 per sale.
Do you think that is achieveable using the channels you mentioned?
Hi Folks
I post this thread this towards the end of my thought process (not the beginning), to gather your thoughts and compare to my own - take this for what it is and we might end up with a worthwhile discussion!
So, let's say you are starting a business which sells service contracts to...
Thanks for the replies folks
The products I sell are similar to british gas' homecare range of products, mine differ slightly in that they are service contracts rather than a regulated insurance product - much of a muchness in terms of how they could be marketed however.
Good point. I...
Perhaps you've picked me up wrong.
I have a comprehensive understanding of my target market, what my proposition is, and what I want to achieve.
What I want to achieve is entirely simple - volume sales of home appliance service contracts by way of affiliate marketing!
What's interesting is...
I'm sorry, but you are so very, VERY, misinformed.
Telemarketing IS different to telesales. Allow me to help you understand:
Here's an example of telemarketing:
A software company who sell programs to other businesses by way of visiting businesses and presenting their software solutions would...
Thanks for the input
At risk of sounding obtuse, could you please explain what you mean by a "target affiliate"? I am not familiar with this type of marketing.
It's a subscription service rather than a physical good, so Amazon and Ebay would be difficult HOWEVER Homeserve did use Ebay to great...
Reading your message here in disbelief. People sometimes make comments to stimulate discussion not to start petty arguments, however:
I made the point that telemarketing is in fact marketing, plain and simple, surely you aren't disputing this?
I wasn't suggesting people don't still use the...
Thanks for your input
Interesting about Amazon I wasn't aware they paid so well.
I would definitely not convert as well as Amazon, (not at the moment anyway!) but I do pay well. Approx 20% on a £180 sale.
Excuse my ignorance, IM forums? Is that internet marketing?
Thanks again
H
I can't agree with your telemarketing comment. There is a distinct difference between telemarketing and telesales.
Telemarketing IS marketing, direct marketing to be precise. People often mistake telemarketing for telesales and vice versa.
I would also disagree (not to be a moan) about your...
Thanks for your response, though I don't think I understand your question.
My target audience is homeowners who take an interest in protecting the parts of their home that home insurance does not cover - is that what you mean?
Ok web marketing guru's - here's my question:
I have a product - Home Appliance Service Contracts - 3 different contracts covering various different home appliances.
Already have a few thousand customers signed up, all pay by direct debit monthly.
There is a huge market for my products, have...