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To be honest, it looks like a staff recruitment video, wonder how big the PPC non sales team is?
A large sales team is either required for a large player in the industry or a company that has a high volume of customer churn. Looking at other posts on this forum I guess it is customer churn.
Seen some good improvements throughout December on most of my sites, fingers crossed for some more updates soon...
I understand what you are saying webgeek but I would also add that Google are still tinkering and perhaps doing a measure-modify cycle at their end also.
Exact match does what it says on the tin, targeting "bulk shipping software" will only trigger your advert if someone searches for "bulk shipping software" and not "free bulk shipping software" or "automated bulk shipping software" etc
With Broad Match
+free means that "free" must appear in the...
Although you are most probably right that the conditions have increased and different markets are becoming more savvy, there are lots of new toys within AdWords that make this work even better than before. Call outs and other extensions are great additions, Re-Marketing if used correctly can...
What do you use to measure the speed of the site?
Google Page Speed doesn't seem as good as Gtmetrix however, with the Google badge is this what I'm being assessed on.
Techie question - I'm being told to: Eliminate render-blocking JavaScript and CSS in above-the-fold content.
When I moved...
Cheers Ray,
Looks like a good place for me to start!
As the business has grown I've concentrated on AdWords and done very little with SEO and Web Development so want to get back up to speed.
Very quick one, is the Fresh Bananas Course kept up to date with Google changes. Or is it more about what you should have been doing 5 years ago, now and into the future anyway?
This would be my thought as well, we have been given a couple of Magento sites to look after and the amount of hacks done on the core code provided no end of issues. You also tend to get these after the issues have started.
I've heard this one quite a few times, AdWords doesn't work for me...
The tools that Google are providing for us are great however, if not put in the right hands they can be a little dangerous to say the least.
I met a guy 6 years ago who was about to give up on AdWords "it doesn't work" I...