Recent content by Ewan Kennedy

  1. Ewan Kennedy

    Yeah, right Google

    Interesting examples about clay soil. I've had some issues with one GAds account where Google's auto recommendations include adding hundreds of irrelevant keywords. Not only has the ML technology not worked out for itself that these keywords are irrelevant but it keeps re-suggesting keywords...
  2. Ewan Kennedy

    Google Ads and budgets

    One of the most common ways people waste money using Google Ads is by not having conversion tracking set up so that the value of the click is not quantified. £1 per click can be more expensive than £10 per click if you don't know what you're getting back from your £1 (other than a website...
  3. Ewan Kennedy

    Monitoring conversions on AdWords

    Agreed, Stephen.
  4. Ewan Kennedy

    Monitoring conversions on AdWords

    I see you have Google Tag Manager (GTM) tracking code installed on your site. Presumably you have a Google Analytics (GA) account which is being updated by a Google Analytics tag in your GTM container. You could use GTM to set up tags to track the events you want to capture (calls, sign-ups...
  5. Ewan Kennedy

    Using TLD's Domains Effectively

    Agreed - but to answer your first question, it won't make it any difference to the exposure of the primary domain.
  6. Ewan Kennedy

    Redirecting users to a 'thank you' page after they fill out a web form. Good or bad?

    I don't think it's very useful to set up a goal for contact page visits because they don't represent conversions. You really want to be tracking forms successfully submitted. And I wouldn't worry about losing link juice because the impact in this context would be trivial. I do not agree that...
  7. Ewan Kennedy

    How do you sell an SEO company? How do you find out who is selling?

    Yes, the personal connection is often what matters most for clients. Is that related to your original question?
  8. Ewan Kennedy

    How do you sell an SEO company? How do you find out who is selling?

    I've been closely involved with many corporate deals in my previous career. I got into SEO because I was emailed details of an SEO business for sale on businessesforsale.com which gave me the idea of starting my own SEO business. There are quite a few sites that you can browse for business for...
  9. Ewan Kennedy

    Old Domain Names and Ranking

    I agree with all that.
  10. Ewan Kennedy

    Old Back Links Point to Http not new Https

    I haven't made any assumptions. To recognise a possibility, in the absence of more more specific information about the nature of the links, is not making an assumption. I haven't assumed anything about which links are in place, only that there are apparently many. Even if there is only a remote...
  11. Ewan Kennedy

    Old Back Links Point to Http not new Https

    I read the question very carefully, in which helmetb stated there were many links. The more links that exist, the bigger the challenge is likely to be so the more time there is to be wasted on an exercise that will produce zero benefit. There could be links in social media accounts, browser...
  12. Ewan Kennedy

    Old Back Links Point to Http not new Https

    Even if one wanted to, it would be very unusual for one to be able to change the address of all the links because one would not normally have access to them. Therefore, with the large number of links that helmetb says are in place, it is simply not practicable. It is best practice to have the...
  13. Ewan Kennedy

    Old Back Links Point to Http not new Https

    I agree. Google has announced in the last couple of years that 100% of the ranking benefit of links are passed by a 301 redirect. Prior to Google's announcement, it was reckoned that only about 90% of the benefit of the links was preserved by a redirect. There's no benefit to be had by changing...
  14. Ewan Kennedy

    Local seo ranking

    Focussing on any single ranking factor will not get you very far. I would study all the Local Search Ranking Factors article on Moz.com and implement them all to test what works in your context.
  15. Ewan Kennedy

    crawled, not indexed

    Can you provide more information? How did you submit to google - using the URL Inspection tool in Google Search Console? What exact tests have you carried out to check whether the posts are indexed?
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