Recent content by Erno Horvath

  1. Erno Horvath

    PPC Advice please

    Most likely your friend set up your campaign in a sub-optimal way. There are two kind of location targeting within Google Adwords: - People in, searching for, or who show interest in my targeted location (recommended) - People in my targeted location Meanwhile the first one is recommended by...
  2. Erno Horvath

    Can cancelling Yell.com contract negatively affect Adwords campaign?

    I suggest your friend to stop using Google Adwords Express.. he can't have full control over his ads and harder to find the real problem. I know it won't make the campaigns betters straight away, but standard Adwords & reportings can uncovers things that Google Adwords Express won't. Possible...
  3. Erno Horvath

    Experience with bark.com?

    Bark never worked for me. Upwork: Not, or not always the lowest price wins. It's much more busy than Bark, I've got around 1-2 leads/month from Bark.. meanwhile on Upwork there are hundreds of projects. It's a lot of effort to reply to project etc. Yes, you have to start with a very low...
  4. Erno Horvath

    Is paying a buy out fee for previous 'Pay Per Click' expert work normal?

    One thing is the campaign structure & settings and another thing is the data in it. One can easily setup a new campaign for you if you have the 'search term report' for example. The search term report is the list of terms your ad appeared and got clicked. But I bet you won't see this either...
  5. Erno Horvath

    Google Ad Words

    I wouldn't recommend you to start working on your PPC campaigns completely alone. I'll be more specific later on, but the best books would be: Perry Marshall - Ultimate Guide to Google AdWords Brad Geddes - Advanced Google AdWords also there is an Udemy course 'Ultimate Google AdWords Course...
  6. Erno Horvath

    Review My Simple Lead Generating Business Marketing Site

    Hi Jezen, It's a bold move to put the form to capture credit card details on the landing page. The service you provide seems good and you might get interest, but the landing page as it is now is quite different from the 'best practice'. A few thing that you might consider: - Nowadays people...
  7. Erno Horvath

    PPC advice

    Yell is a large premium partner of Google and I don't want to comment this fact. Once I've taken over an account that was managed by Yell.. and basically I needed to start a new account (not because bad of structure etc), but because I was given nothing from the previous campaign. What keywords...
  8. Erno Horvath

    Google Display Network

    The Display Network can be a very good source of leads & also can be a waste of money. The problem is there are at least 2 million domains out there and very hard to 'hand pick' the ones that could performs well for you. In general I would suggest to start a remarketing campaign & discover what...
  9. Erno Horvath

    Assisted Conversions vs Conversions

    Sorry, I just wanted to be very specific... A very-very simplified answer would be: - real value of impression assisted conversions = cca. 20% of the value what you see there - real value of click assisted conversions = cca. 40% of of the value what you see there So 5 impression assisted...
  10. Erno Horvath

    Assisted Conversions vs Conversions

    Hi, You haven't stated that those are 'click assisted conversions' or 'impression assisted conversions', and they are coming form the search network or the display network. An impression assisted conversion (especially on the display network) worth less than a click assisted conversion. You...
  11. Erno Horvath

    Best way to track web to telephone enquiries?

    Why? Too small company or do you need better tracking that they don't provide?
  12. Erno Horvath

    Best way to track web to telephone enquiries?

    Hi Simon, ruleranalytics.com maybe? Erno
  13. Erno Horvath

    Help! Basic Adword Express search phrase construction confusion?

    7 keywords were okay about 3-5 years ago... nowadays it's hard, especially because Google removed the right side ads so you either on the top or either on the bottom.. and there are just only 7 ad slots left from the 11. As fisicx mentioned, yes you need a few hundred keywords also segmented...
  14. Erno Horvath

    Help! Basic Adword Express search phrase construction confusion?

    Do not use Adwords Express! Many PPC experts say this not just me. You have no control over the exact terms you'd like to be appear for. (all keywords you use considered as broad match which means Google will decide for what exact search terms will show your ads). There are four type of keyword...
  15. Erno Horvath

    Sales Drop at Certain Times

    Hi, As far as I can tell it's completely normal for most of the advertisers. I haven't seen any campaign where the leads are coming in equally distributed during the day. However you think there is no pattern, but there are patterns. Are you using bid modifiers? (you can break each day into six...
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