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If we go with the premise that marketing is about finding and developing the right customer and then satisfying those customers needs in order to grow then a statement from a businessman at a networking event this morning goes someway in explaining why British smes are often frustrating. I...
Despite working in the marketing business I do object to paying a fee to SKY and then being bombarded with ads. When you consider everything the BBC offer interms of radio TV and web and the interests they cover then compare to other subscription channels the BBC is amazing value.
Have a word with Business Link too. I don't always rate them but on things like this they should be able to advise. When i became self employed HMRC were surprisingly helpful too.
There was a TV programme this week that showed someone offering something similar by way of a sponge. It showed them pitching the idea to Boots who were pretty critical. This is a very competitive market to break into and you need to be absolutely sure that you have customer base who will buy...