Recent content by DavidBerryACMA

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    E-Marketing vs Cold Calling vs Print Marketing vs...

    I guess you understand the term blue print and how to establish the area in which you add greatest value, it was just the last term that confused you. If you are not familiar with the PIG Grid. It is a four-box performance improvement grid that looks at Do more, do differently, start doing and...
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    Marketing a hangover cure?

    Hi You pose a really interesting question. If you watch programmes like Dragon's Den notice how many start-ups get investment and how many established companies. Retailers, investors even banks preferred a track record of success before they invest. Don't be fouled by the apprentice or...
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    Ecommerce platform dilema, which out of these 4 options.

    Hi Sorry to out a spanner in the works but I think everyone is jumping the gun here. Every post of about making tiny product comparisons. First and foremost what do you want your shopping cart to do. I assume you are not already selling on-line otherwise you will already have a favourite...
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    E-Marketing vs Cold Calling vs Print Marketing vs...

    Hi, It sounds as though you are moving onto the second stage of your company's development. And that's fantastic! Most entrepreneurs now head for the employment route and think about who they can take on. Having developed a number of companies myself from scratch I would advise against this...
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    Channel 4 Hotel Inspector ... who pays for the makeover?

    I love this programme and watched the latest episode with the Mother, Son and Hotel in Ealing this week. However, I am always left with a question. At the beginning of the programme, it is made very clear that the business is on its knees - not surprisingly. This week the business had a...
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    Starting up a business

    I agree with some of the earlier comments that referred to the question rather than having a debate about the virtues of an MBA etc. The value of a business is in its assets. It is one of the hardest things to overcome when you run a successful ecommerce site, as it is tough to value the the...
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    Paypal - Is it offputting to people?

    We don't really take much notice of the type of till or the card machine in a shop. We are more interested in what is in the bag, how long the queue is and what we are taking home. The same is true with ecommerce sites. Put the focus on goods being sold and speed of processing and not worry...
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    Ecommerce Business Plan advice

    Apologies if you feel my comments were insulting. As a matter of interest, what percentage of companies do you know in this current climate have a problem with overtrading? I encourage clients to rethink business planning. You are absolutely spot on with the idea of borrowing. However much...
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    Ecommerce strategist

    It is clear that you have spent quite a bit of time and money developing a very clean and attractive site. Well done. The developers have done their job of creating a great looking site. However, as the business owner you want it to deliver profits - dosh, I understand Having created a...
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    Ecommerce Business Plan advice

    I like your advice but it makes running a business sound so simplistic, wouldn't you agree? It sounds like you get some software, pop into the bank, write a plan, borrow some money and, bingo, you are making profits. Why is it that I have therefore found it to be much much tougher than that...
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    Ecommerce Business Plan advice

    Hi The first thing to consider is your audience. Are you seeking investors/angels or is the plan just for your own purposes? It is relatively easy to predict expenses within a business plan. It is simply a matter of how many cheques you can write. Sales is the most challenging aspect as who...
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    Taken for 70k and no contract

    However, tough it is to accept your have been scammed, see it as a lesson and put all that anger and frustration into making some money. Prove he undervalued how brilliant you are and how successful you are - by doing something positive. Chasing him outside his door will only bring more and...
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    After Marketing Advice

    My advice to you is that you talk to your existing customers. You mention that you have receive orders via word and mouth ... that's fantastic. It is the most profitable way of developing your business. Write a gentle and personal email to your existing customers to see how they are and how...
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    Marketing techniques

    Hi Jake My advice to clients is to be careful when creating a business with regards to investing in marketing material. However much detail you plan things in the early days things won't turn out the way you expect them to. Therefore even a simple investment a business card can result in a...
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    Why do so many businesses fail

    Most companies seek investment to get started. They focus on expenses ie what they are going to buy, getting a property, buying stock etc. The clock starts to tick and their investment - big or small - starts to get smaller. They find it tough to think creatively as the bank balance makes...
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