Marketing a hangover cure?

[garyk]

HAHAHA, just my luck, that the only one (yet) to feedback doesn't get any benefit from the product!

Ah well, sods law. Hopefully the other two participants from this forum have good results.

Gary, I have to thank you for your participation and your truly honest feedback. Please do feel in any way bad about giving honest feedback. I require nothing more and expect nothing less from anyone who tries any of my products.

Gary, by trying this product, you have shown yourself to be a leader, not a follower and I respect that immensely!

Thanks again.

Alex

Alex, thanks for the kind words. I really hope you succeed with this as I think there is massive potential. I also know you need a decent sample size of users to get accurate feedback, like a focus group of 30-40 people.

Good luck in your endeavours

Gary

 

[Anonymouse72]

I think I sent you 2 samples. If I did, would you mind taking one at around the time drinking commences and then one before bed (you might consider mixing one up ready in a glass by the bed) since it sounds like you might really be going for it.

Alex

Yes, 2 received, thanks. That was going to be my plan of attack & i will report back it's going to be a long day & i already fear the worst. Families!

 

[Deleted member 130603]

Yes, 2 received, thanks. That was going to be my plan of attack & i will report back it's going to be a long day & i already fear the worst. Families!

Drinking one sachet whilst sober before drinking, then one before bed is what I find yields the best results after a particularly heavy night.

One sachet before a couple of bottles of wine suffices for me, but two sachets are necessary for optimal results after a real session.

 

[Deleted member 130603]

I had an idea, (the major drawback being that a substantial marketing budget will probably be required) if a sachet could be given away free with a men's magazine like FHM, or ideally Mens Health (now the biggest selling men's magazine I think) nationwide coverage could be achieved with product reaching huge amounts of potential customers. They often give away samples of grooming products and food supplement samples, so I doubt they would have a problem promoting this. I imagine it would cost an absolute fortune to do this with Mens Health magazine though.

 

[garyk]

I had an idea, (the major drawback being that a substantial marketing budget will probably be required) if a sachet could be given away free with a men's magazine like FHM, or ideally Mens Health (now the biggest selling men's magazine I think) nationwide coverage could be achieved with product reaching huge amounts of potential customers. They often give away samples of grooming products and food supplement samples, so I doubt they would have a problem promoting this. I imagine it would cost an absolute fortune to do this with Mens Health magazine though.

Nooo not mens health, be alot of light drinkers/tee-totallers, you wanna go for something like loaded magazine or even Viz

Gary

 

[Deleted member 130603]

Nooo not mens health, be alot of light drinkers/tee-totallers, you wanna go for something like loaded magazine or even Viz

Gary

They would be MUCH more affordable

I think Loaded or Front would be better and more affordable choices in terms of risk/outlay v reward. I had a look at the advertising costs in MH and they are astronomical.

Thanks Gary.

I'm also going to contact the wine club I am a member of and speak to the man who runs my local Majestic Wines about giving away promotional samples with a view to selling the product.

 

[Richard Glynn]

Hangovers eh?

I handled the PR launch of RU-21 in 2004 and generated £1 million pounds-worth of media coverage with one news release!

If your friend wants to pick my brains he/she is very welcome.

In any event hope the launch goes well.

 

[DavidBerryACMA]

Hi

You pose a really interesting question. If you watch programmes like Dragon's Den notice how many start-ups get investment and how many established companies. Retailers, investors even banks preferred a track record of success before they invest. Don't be fouled by the apprentice or Alex Polizzi setting up meetings with big retailers ... that's for TV. That's not to say it won't happen ... but the chances are very small.

I would encourage your friend to become an expert on the subject and to use social media to build his product following. A product like this will need extensive testing and if it a natural product you will find that it is illegal to make medical claims.

It sounds brilliant especially on a Monday morning and something that I would welcome the chance to be involved in.

 

[Anonymouse72]

survived the wedding, just!

one sachet in 500ml of water about 20mins before started drinking then the same again just before bed. considering the amount of alcohol consumed (hic), felt just about human on Saturday. well, i didn't, but without the 'cure', i'm sure i would have felt a hell of a lot worse!

getting far too old for prolonged drinking sessions & hours of dancing, just hope i don't appear on too much photographic evidence that will no doubt be making it's way onto facebook etc some time soon...

 

[Progress Through Science]

Nooo not mens health, be alot of light drinkers/tee-totallers, you wanna go for something like loaded magazine or even Viz

Gary

Nice one Gary!

Alex

 

[Progress Through Science]

Alcohol is a diuretic means it remove fluid form the body. So drinking excessively can lead to dehydration. Dehydration is what causes many of the symptoms of a hangover. Alcohol can upset you stomach and give you a bad night sleep. You may have some alcohol in your system the next morning.
back muscle pain also says that hangover cure are generally a myth. There are no cure for a hangover. There are tips for avoiding hangover and easing the symptoms if you have one. The best way to avoid a hangover is not a drink. If you decide to drink do it sensibly and with in the recommended limits. To minimize the risk of future health problems men shouldn't drink more then three or four units a day. Woman shouldn't regularly drink two or three units a day. To avoid hangover don't drink more than your body can cope with. If you not sure how much that is, be careful.

Another self-proclaimed expert who doesn't understand more than superficial physiology (do you even know about the non-oxidative pathway?) chipping in on a thread about marketing, to offer unsolicited and erroneous 'advice' unrelated to the question posed. Well done

Alex

 

[Progress Through Science]

Hi

You pose a really interesting question. If you watch programmes like Dragon's Den notice how many start-ups get investment and how many established companies. Retailers, investors even banks preferred a track record of success before they invest. Don't be fouled by the apprentice or Alex Polizzi setting up meetings with big retailers ... that's for TV. That's not to say it won't happen ... but the chances are very small.

I would encourage your friend to become an expert on the subject and to use social media to build his product following. A product like this will need extensive testing and if it a natural product you will find that it is illegal to make medical claims.

It sounds brilliant especially on a Monday morning and something that I would welcome the chance to be involved in.

Well if you would like a free sample to try then just PM me.

Thanks for your considered input, I appreciate it. I also appreciate your message as I am indeed having to become an expert in marketing and I have already hired a social media marketing manager. I agree that social media will make a big difference to the success or failure of this product.

Alex

 

[Progress Through Science]

survived the wedding, just!

one sachet in 500ml of water about 20mins before started drinking then the same again just before bed. considering the amount of alcohol consumed (hic), felt just about human on Saturday. well, i didn't, but without the 'cure', i'm sure i would have felt a hell of a lot worse!

getting far too old for prolonged drinking sessions & hours of dancing, just hope i don't appear on too much photographic evidence that will no doubt be making it's way onto facebook etc some time soon...

Great, I'm glad you felt the benefits. Tat's the thing though, without a second round of tests to confirm their firs impressions, many people are not sure of themselves enough to actually be certain that the reason they don't feel as rough as they would have is down to the Prevail product.

This may be due to only drininking infrequently because those that are very regular drinkers have more points of comparison, i.e. they are more familiar with just how many drinks will create just how bad of a hangover.

However you do seem fairly certain that it was the prevail that enabled you to feel better than you epected, which is good.

Thanks for sampling

Alex

 

[Scott-Copywriter]

Another self-proclaimed expert who doesn't understand more than superficial physiology (do you even know about the non-oxidative pathway?) chipping in on a thread about marketing, to offer unsolicited and erroneous 'advice' unrelated to the question posed. Well done

Alex

Whilst his thoughts may appear superficial, he does have some points. Firstly, dehydration can cause a lot of hangover symptoms, so unless you've found a way to stop alcohol suppressing vasopressin, then ensuring proper hydration can help to some degree.

Secondly, all he stated was that there are ways to ease the symptoms, which I'm sure you would agree with - unless you believe that your invention goes as far as a complete cure.

Anyway, if you've found a way to completely stop vasopressin suppression, counter-act congeners and stop the effects of acetaldehyde (or a way to replenish glutathione) then you're onto a winner, but they would be some real medical advancements using non-prescription chemicals.

Unless, of course, you have found a way to stop ADH acting on the alcohol in the first place? I would be interested to hear more about the science behind this.

 

[ITsoldUK]

Alex H-J

You have my curiosity on this topic.

Do you have a website where we can view the development/research process gone into this 'product' OR anything to do with you, your background or your backers credentials?

Also, what are your 2 BSc's in?

This feedback will help gleam info to add some credibility to your background and guide you back onto the topic of marketing and not promotion of the product on UKBF as this thread seems to have been steered to...

Regards
Daren

(PS: a little guidance for you, you do not display BSC and BSC (Hons) 99.9% of all degrees are with honours plus once you have gained your BSc you can gain 10 but you only need to state once...if at all. But like putting Dr. Dr. Jones....I choose NOT to display mine BTW but it is your choice...and if I did, I would be proud enough to pop my FULL name besides it. Just saying.)

 

[Progress Through Science]

Whilst his thoughts may appear superficial, he does have some points. Firstly, dehydration can cause a lot of hangover symptoms, so unless you've found a way to stop alcohol suppressing vasopressin, then ensuring proper hydration can help to some degree.

Secondly, all he stated was that there are ways to ease the symptoms, which I'm sure you would agree with - unless you believe that your invention goes as far as a complete cure.

Anyway, if you've found a way to completely stop vasopressin suppression, counter-act congeners and stop the effects of acetaldehyde (or a way to replenish glutathione) then you're onto a winner, but they would be some real medical advancements using non-prescription chemicals.

Unless, of course, you have found a way to stop ADH acting on the alcohol in the first place? I would be interested to hear more about the science behind this.

Our produce is not about preventing symptoms after the fact. It is about trying to minimise their occurence in the first place. And no of coure it's not a complete 'cure' and anyone who tries to claim that their product is, is trying to pull a fast one.

Yes yes, we all know about dehydration. and no we haven't attempted to interfere with pituitary secretion of ADH nor its peripheral action on the renal tubules.

I think you might be surprised (as I was) that dehydration is not actually that big of a player in the symptoms of the typical hangover. Certainly, without making a point of consuming extra water during trials of Prevail, all the users who reported positive results did so even in the presence of the dehydration induced by their alcohol consumption.

In other words, dehydration is a popular 'hangover boogeyman' that everyone loves to trumpet, but in reality it's not that big of a factor - assuming 'normal' alcohol-induced dehydration. Obviously adding in further diuretics (caffine, illegal street drugs, etc) will compound the situation. And of course, the longer your drinking session, the greater your level of dehydration, all other things being equal.

You know you are dehydrated when you have the throbbing head the next morning. If you lack this but have the other symptoms then you are not majorly dehdrated in my opinion.

Anyway, moving on: Instead of replenishing glutathione (a relatively easy task) we block the alcohol dehydrogenase enzyme that catalyses the breakdown of ethanol into acetaldehyde. Therefore we don't need to replenish glutathione as it won't be depleted.

Cngeners are more tricky to deal with because each type of drink has different levels and types of congeners. So we facilitate their removal from the body by adding a methyl donor to Prevail that supports methylation in the liver. Over the long term, this should optimise liver function through epigenetic expression of relevant enzyme families.

Then we have the 'run of the mill' ingredients found in nearly all the other similar 'hangover fix' type products. A select bunch of vitamins and minerals that are certainly relevant to the physiology but are so 'obvious' that they are nothing special.

In other words you do need these vitamins and minerals (because they are depleted by alcohol) but you need to go further to make a truly effective product.

Alex

 

[Progress Through Science]

Alex H-J

You have my curiosity on this topic.

Do you have a website where we can view the development/research process gone into this 'product' OR anything to do with you, your background or your backers credentials?

Also, what are your 2 BSc's in?

This feedback will help gleam info to add some credibility to your background and guide you back onto the topic of marketing and not promotion of the product on UKBF as this thread seems to have been steered to...

Regards
Daren

(PS: a little guidance for you, you do not display BSC and BSC (Hons) 99.9% of all degrees are with honours plus once you have gained your BSc you can gain 10 but you only need to state once...if at all. But like putting Dr. Dr. Jones....I choose NOT to display mine BTW but it is your choice...and if I did, I would be proud enough to pop my FULL name besides it. Just saying.)

Hi Daren and thanks for the info on the post-scripts. I will remove one of my 'BSc's as per your guidance.

I'm not going to put my full name up on the web because there are too many nutters with axes to grind when it comes to a topic such as this and I value my privacy and security and the privacy and security of those around me that I love and protect.

I don't see why I would need to give out potentially sensitive information relating to the product that could be used to formulate a competitive product.

We have purposely stayed away from including the scientific rationale behind Prevail, since it could be used against us in 2 ways:

1) competitors could reverse engineer their own version.
2) The MHRA could use the fact that we have proper physiological rational to claim that the ingredients alter physiological function (they do, just like most ingested substances do, including sugar and alcohol) and ban the product. Yes that might sound silly, but that's the way these things often play out in the UK. Hey, at least we have some freedom over what we choose to put into our bodies, unlike say Sweden or Norway.

Also with the greatest respect, what does my 'credibility' have to do with either the product or how to market it?

After all I didn't formulate it. I have formulated several succesful products in the past, but I devote my energies to creating 'worthy' products, i.e. heloing people to counter the effects of cortisol/stress or improving the quality of sleep, or improving cognition and memory. A product that helps people with their hangover was never on my list of supplements that help modern living. Amybe it should have been, but I don't really drink, so...

However the guy that did create the product is a highly intelligent individual who used to be a PHD biochemist, until he ogt bored with the subject and joined the US special forces (I'm not making this up). However he still retains his fiercely analytical brain and his advanced understanding of human physiology.

A product like this either works or it doesn't. I only make or sell products that I deem to be effective in at least 80% of the population.

People will buy this product on its reputation I feel, which is why I'm so glad that it works as well as it does. I'm no snake oil salesman. I have a strong internet reputation to protect (and no it's not as progress through science or 'Alex') and a high level of personal integrity.

So I'm afraid that you'll just have to rely on that information to base your judgement of me upon

Either way though, whether I am full of s**t or not, the product has to work or it won't sell. And I have to comply with certain UK regulations for the protection of the consumer - which is only right and proper. After all, people are skeptical enough already about 'pills potions and powders'. Despite being about to throw down a serious amount of alcohol, most people I offer the product to in bars or whatever ask me "is it safe". Well, yes it is, especially when compared with that highly poisonous compound you have just purchased from the barman!

I agree that there does seem to have been a trend away from marketing in this thread, but maybe that's because only a very few people have talked about marketing whilst the others just want to be heard.

Anyway, I hope that this helps you to understand my perspective on the product and some insight into my 'credibility', for what that's worth.

Alex

 

[taxaffinity]

One sentence - prove its safe then patent it then licence it out to big firms.

 

[Scott-Copywriter]

Our produce is not about preventing symptoms after the fact. It is about trying to minimise their occurence in the first place. And no of coure it's not a complete 'cure' and anyone who tries to claim that their product is, is trying to pull a fast one.

Perhaps the thread title gave some people the wrong idea, although it wasn't you who created it, granted.

Yes yes, we all know about dehydration. and no we haven't attempted to interfere with pituitary secretion of ADH nor its peripheral action on the renal tubules.

I think you might be surprised (as I was) that dehydration is not actually that big of a player in the symptoms of the typical hangover. Certainly, without making a point of consuming extra water during trials of Prevail, all the users who reported positive results did so even in the presence of the dehydration induced by their alcohol consumption.

In other words, dehydration is a popular 'hangover boogeyman' that everyone loves to trumpet, but in reality it's not that big of a factor - assuming 'normal' alcohol-induced dehydration. Obviously adding in further diuretics (caffine, illegal street drugs, etc) will compound the situation. And of course, the longer your drinking session, the greater your level of dehydration, all other things being equal.

You know you are dehydrated when you have the throbbing head the next morning. If you lack this but have the other symptoms then you are not majorly dehdrated in my opinion.

That's what I was just about to say until I read your last sentence. I would imagine that the only noticeable symptom of dehydration like that is the headaches.

Anyway, moving on: Instead of replenishing glutathione (a relatively easy task) we block the alcohol dehydrogenase enzyme that catalyses the breakdown of ethanol into acetaldehyde. Therefore we don't need to replenish glutathione as it won't be depleted.

Cngeners are more tricky to deal with because each type of drink has different levels and types of congeners. So we facilitate their removal from the body by adding a methyl donor to Prevail that supports methylation in the liver. Over the long term, this should optimise liver function through epigenetic expression of relevant enzyme families.

Then we have the 'run of the mill' ingredients found in nearly all the other similar 'hangover fix' type products. A select bunch of vitamins and minerals that are certainly relevant to the physiology but are so 'obvious' that they are nothing special.

In other words you do need these vitamins and minerals (because they are depleted by alcohol) but you need to go further to make a truly effective product.

Alex

Interesting. So what happens to the alcohol which isn't broken down by alcohol dehydrogenase? I'm presuming it has to go somewhere to avoid the ethanol building up to dangerous levels in the blood.

 

[Progress Through Science]

OK so I thought I would re-read the scientific breakdown as supplied to me by the product designer.

I missed a couple of important points:

Prevail contains an amino acid that has been proven (in genuine scientific studies) to increase the expression and activity of the two enzymes (alcohol dehydrogenase and acetaldehyde dehydrogenase) that break down ethanol and acetaldehyde (the 10-30 times more toxic metabolite of alcohol/ethanol).

Ok so the studies were done on rats, not humans, due to obvious ethical reasons.

In other words:

Amino acid 1 (not going to name it for obvious reasons) helps prevent formation of the extremely toxic compound acetaldehyde.

Amino acid 2 accelerates elimination of any acetaldehyde that does get created and accelerates.

Our product is likely to be even more effective for women since they generally produce less acetaldehyde dehydrogenase enzyme meaning that the extremely toxic acetaldehyde lingers in their bodies for longer before being eliminated.

In contrast, if you look at the prescription drug 'antabuse', that is designed to get alcoholics of the sauce, it works by blocking the acetaldehyde enzyme meaning that even one measure of alcohol becomes so toxic that extreme nausea and vomiting occur - making the alcohol abuser so scared that they won't drink.

So if a drug that blocks that enzyme can be so damaging, why can't a supplement that boosts that enzyme be similarly effective, but in a positive way and scaled down slightly to reflect the non-prescription nature of the ingredients?

Alex

 

[Progress Through Science]

Perhaps the thread title gave some people the wrong idea, although it wasn't you who created it, granted.



That's what I was just about to say until I read your last sentence. I would imagine that the only noticeable symptom of dehydration like that is the headaches.



Interesting. So what happens to the alcohol which isn't broken down by alcohol dehydrogenase? I'm presuming it has to go somewhere to avoid the ethanol building up to dangerous levels in the blood.

You know, I'm going to need some clarification from the designer on that last question!

I will be back as soon as he gets back to me but he's USA-based so there will be a lag.

Thanks for the question

Alex

 

[Progress Through Science]

Sorry it took a little longer for me to reply than I had anticipated, but we had a couple of back and forth discussions. As I mentioned, my speciality is neurophysiology and endocrine system, not alcogol metabolism.

Here's what he wrote. I will summarise at the end for those who are not 100% up on their phys. I had asked him "So our product upregulates the oxidative pathway, correct?"
-------------
Yes, that is exactly right. The oxidative pathway metabolizes both alcohol and its oxidative metabolite, acetaldehyde by another dehydrogenase enzyme. Both ethanol dehydrogenase and acetaldehyde dehydrogenase are upregulated. This is important because if we just upregulated the ethanol dehyrogenase then we would expect to see a dangerous increase in acetaldehyde. By upregulating both dehydrogenase enzymes this does not happen; and both the ethanol and acetaldehyde are metabolized more quickly. Here is more information on the nonoxidative pathway:

[FONT=Calibri,sans-serif]Non-oxidative pathway[/FONT]
[FONT=Calibri,sans-serif]The ethanol molecule, C2H6O is enzymatically separated into HO (hydrogen peroxide) and C2H5 (ethyl group). Hydrogen peroxide is a highly reactive free radical which causes cellular oxidative damage. The ethyl molecule reacts with lipids to form FAEE (fatty acid ethyl esters). FAEEs have been shown to interfere with cellular energy production and cause cellular damage in tissues throughout the body.([/FONT][FONT=Calibri,sans-serif]ref[/FONT][FONT=Calibri,sans-serif]) There is a second non-oxidative pathway which involves the enzyme, phospholipase D. PLD plays a critical role in cellular communication by generating phosphatidic acid from phosphatidylcholine; however PLD has a very high affinity for ethanol, which it converts to phosphatidyl ethanol. This toxic metabolite is very poorly metabolized and accumulates in tissues. More importantly, the PLD pathway results in inhibited production of phosphatidic acid and the disruption of normal cellular communication. A natural, safe, nutritional compound has been shown to prevent the formation of these two highly toxic metabolites by inhibiting the enzymes which cause their formation.[/FONT]
[FONT=Calibri,sans-serif][/FONT]
“[FONT=Calibri,sans-serif]Pretreatment with XXX resulted in a significant reduction of FAEE accumulation, decrease in FAEE synthase and GSH transferase activities, and lipid hydroperoxide levels. Administration of XXX greatly reduced the metabolic abnormalities due to non-oxidative ethanol metabolism, through an increment in lipid metabolism/turnover and by the modulation of the activities of enzymes associated with FAEE synthesis. These results suggest a potentially important pharmacological role for XXX in the prevention of alcohol-induced cellular damage.”[/FONT]
--------------

So in other words we 'open up' the oxidative pathway, which as a result increases the amount of the toxic compound acetaldehyde in a given timeframe, HOWEVER it doesn't increase the total amount of acetaldehyde (because you are drinking the same amount of alcohol so can only produce that amount of acetaldehyde associated with that amount of alcohol) AND we increase the activity of the enzyme that breaks acetaldehyde down for excretion. So this is how Prevail reduces peak blood alcohol levels and stops accumulation of acetaldehyde in your liver.

secondly Prevail 'closes down' (albeit only temporarily) the non-oxidative pathway that turns alcohol into hydrogen peroxide - which is REALLY nasty stuff.

...And then we go onto replenish the vitamins and minerals depleted through alcohol consumption - this is pretty much the ONLY thing that other 'hangover prevention aids' do. They completely ignore the two pathways that are mentioned above.

Scott, I hope that this helps to satisfy your obviouly keen mind.

Alex

 

[ethical PR]

..............Yawn

 

[Progress Through Science]

..............Yawn

Hahaha, thanks for that, you mage me chuckle.

Yes, that's the thing; lots of people ask to see the science, but honestly (and this is in no way meant to sound patronising, condescending or elitist), barely 1% will have the knowledge to be able to decipher it.

Alex

 

[ITsoldUK]

My friend has designed a food supplement which considerably mitigates the magnitude of the typical hangover. I have tried it (a couple of bottles of red wine and I was right as rain the next morning, I headed off to the gym no problem) and it works. The product has legs, no problem there; he's giving out free single sachet samples and the testimonials are all coming back positive.

The problem is how to market a product which has always been seen as a gimmick? Also, he needs to avoid being accused of encouraging/promoting irresponsible drinking. I believe this kind of marketing - introducing a new product or concept - is what is called by marketing experts, 'educating the market' and is one of the most difficult things to do.

My ideas are: offering the first sachet free via the website and having an introductory offer like the first ten half price or something.

I was also wondering how realistic it would be to approach chains like Weatherspoons who could perhaps vend them in machines similar to the way they do with condoms? Here, the problem is that they may be concerned about their corporate image and not want to be seen to be encouraging irresponsible drinking.

Any ideas and/or suggestions welcome, thanks.

PLEASE.....

any chance of getting BACK ON TOPIC instead of punting this...

Am I the only one who sees this whole thread has developed into a promo discussion AND NOT HOW TO MARKET this damn thing?!

 

[Progress Through Science]

PLEASE.....

any chance of getting BACK ON TOPIC instead of punting this...

Am I the only one who sees this whole thread has developed into a promo discussion AND NOT HOW TO MARKET this damn thing?!

Not many people are offering marketing ideas, but several people ARE asking about the actual product itself. Would you prefer I ignore their questions?

Threads are organic in their development. I'd be happy if the thread was actually about marketing, but I'm not going to get upset if it morphs into a Q & A thread about the product.

Besides, what with the skepticism about the efficacy of hangover products generally, I consider it time well-spent, to try and convince the readership that sometimes, 'supplements' can really be effective if based upon sound science.

Sorry if you feel we've bent the rules or whatever; it wasn't intentional.

Alex

 

[Laura-Northtag]

I enquired into this product and Alex was kind enough to send me a couple of samples up to me.
they work amazingly well. I felt amazing the next day and was able to get up and get on with my day without a thought towards the alcohol consumed the night before!
i think personally its a brilliant and a well thought of product.

they now have a customer for life....well done

p.s i'm not an alcoholic just occasionally like a few cold beverages

 

[beasty]

TESTED ON GLASWEGIANS
(The hangover cure equivalent of tested on animals)

Controversial but hey ho, is that a problem for you?

Whack that on the packaging, test the product in Glasgows toughest pub

Good luck!

 

[simon field]

....p.s i'm not an alcoholic just occasionally like a few cold beverages

Yes Laura, and the hardest part is admitting it, so they say

 

[Progress Through Science]

TESTED ON GLASWEGIANS
(The hangover cure equivalent of tested on animals)

Controversial but hey ho, is that a problem for you?

Whack that on the packaging, test the product in Glasgows toughest pub

Good luck!

AHAHAHA, that's funny... and an interesting idea!

Without meaning to cast any racial stereotypes, but when I was looking for beta testers, I was approached by a fair few Irish people

Alex

 

[Laura-Northtag]

hahahaha brightened my morning up thanks beasty