Recent content by Dave Thomas

  1. Dave Thomas

    Does anyone use youtube adwords?

    are you using in stream true view ads? We run many campiagns for clients and it is very much worth it...with in stream on you tube be sure that you max your brand within the first 5 seconds of the video as after this it becomes skippable...but then only costs once the user has viewed for 30...
  2. Dave Thomas

    Adwords Help - Display Networks

    P.S dont forget that you tube can be advertisied on via your adwords campaign making it v accessible...Search network partners can be split out in you ad campaigns too, so that you can see where your ads are most effective...have a play about and test the water. Visual ads can work wonders in...
  3. Dave Thomas

    Adwords Help - Display Networks

  4. Dave Thomas

    Adwords Help - Display Networks

    you will find that the display ads here are through double click a media buying system bought up by Google some while ago. The contextual ads are throught the diplay network...so there is a mix these type of sites consider the realestate on the page to be very lucrative ad spots and can therfore...
  5. Dave Thomas

    Phone numbers in PPC ads

    but not to sound negative...call tracking is an imperative part to any web based business and do agree that additions can have a real positive effect but combined with all the other testing....will have such different results with everyone in many different businesses....
  6. Dave Thomas

    Phone numbers in PPC ads

    have been in the PPC game now for years and trialled, tested & exhauseted many avenues with call tracking, numbers in ads click to call etc and never seen a 10% increase in CTR% just because a number is added.....CTR% increases happen due to relevance, USP's, CTA, site links, extentions &...
  7. Dave Thomas

    PPC Question.

    ok recent post on this kind of shows the best approach...you need to create mirrored adgroups using Broad match modified and exact match forget phrase....add all exact match keywords as negatives to the broad match modified adgroup....this way you can serve up very specific ads for exact and...
  8. Dave Thomas

    Google Adwords

    So in a nutshell as above your groups will look like this its what we call campaign mirroring, and as you see trends from the search query reports from the Broad match modified ad group add them to the exact group and also add them to the BMM as a negative exact...sounds confusing but all makes...
  9. Dave Thomas

    Google Adwords - Account ID and Security

    All 100% as Andrew mentioned above...this is a very safe way to conduct Audits. We conduct these as part of our initial consultation so that we can truly assertain the issues and possible corrective steps we must make to increase the productivity of an account. You can always ask them to sign...
  10. Dave Thomas

    PPC - is our budget sufficient to justify outside help?

    I cant stress enough as in my last post Get an Audit carried out from 2 or more parties as to your current campaign.....we can all go on about SEO or PPC, tags, spends, blah blah but it is very clear that this works for you and you are in need of a little guidance..whether this be in the form of...
  11. Dave Thomas

    PPC - is our budget sufficient to justify outside help?

    to be honest you may be best served having an account audit run first to make those decisions....Many companies will come in and charge you £xxxx to manage your account without looking at the fundamental background and your business goals....it may be that what you have already created just...
  12. Dave Thomas

    PPC Coupons

    MMYL-SDPK-EZC2-W5LA-MTJ
  13. Dave Thomas

    Could PPC Work For Me and my website?

    when you have sorted the site a bit corrected the bda splleing lol..pm me i can help...£75 voucher for you as a newbie + mayhave bit of spare to help build a small campaign.....
  14. Dave Thomas

    How much do people charge to manage a PPC campaign?

    any good PPC guys will come straight in and save you a bunch of cash in areas that your current campaign may be losing out on this way mgt fees may be covered. % of spend is very much frowned upon from many in the industry as a rule of thumb, as this format would encourage those agencies with...
  15. Dave Thomas

    PPC Monthly AI package

    this is the sad reality in online marketing, & how there are so many different approaches and different ways to go about things. This approach just goes to show how these cowboys work...As Steve mentioned how can you run a campaign with 5 keywords even if you sold a "monospuralating diode" ( i...
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