Recent content by Craig Dewe

  1. Craig Dewe

    Potential Marketing Idea?

    hehe I stand corrected... I almost typed Bob the Builder when I did it but figured that would happen :P
  2. Craig Dewe

    Email Marketing

    Hey Lee, Email marketing isn't a campaign... it's part of your business. You need to be in regular contact with your current clients otherwise they're not current clients. By building a relationship with them it becomes a lot easier to get more business when you want it. So start with your...
  3. Craig Dewe

    Potential Marketing Idea?

    Hey Jamie, Your first post pointed out a problem... your target market being "all businesses." So you would provide services to both McDonald's and Bob's Building Services that he runs by himself? Segment your market so you know exactly who you're speaking too and what you can offer them. Then...
  4. Craig Dewe

    Sales Advice

    Hey Jamie, Make up a great direct mail piece including irresistible offer and send it out to the local businesses. Explain why you're a better choice than anyone else and what the benefits of switching are. Then make them an offer on your services. Alternatively go after the smaller fish and...
  5. Craig Dewe

    Tell me your experience

    Hey David, Why spend your precious time walking into businesses when you can create a marketing sequence to bring them to you? Go get the book Never Cold Call Again by Frank Rumbauskas. Even sending one well written letter and offer can get you in front of people fairly easily if you have...
  6. Craig Dewe

    Sending bulk email - don't want to be blacklisted as Spam

    Hey Nina, If I was you I would get your database into order with a proper mailing company. Why risk it when you have so much to lose? With such a large database the cost should be easily justified to manage your most important business asset. Good luck, Craig
  7. Craig Dewe

    New Website ??

    If you can afford getting SEO services right off the bat then go for it. It'll save you a lot of time in the long run and a lot of studying... especially with the often conflicting advice you'll find. If you're going to study pay for the advice there as well... A SEO company will be able to...
  8. Craig Dewe

    April Fools and your business?

    Ta for the link...that was very nice! Although I'm still wondering how they pulled off the video... :o
  9. Craig Dewe

    April Fools and your business?

    Do you have the link Maria? I'd be curious to see the example. The penguins are great, two of my other favourites I've found come from Google: Virgle - Virgin and Google combine to colonise Mars Predict the future with Google Australia Apparently it is worth having all those smart people...
  10. Craig Dewe

    April Fools and your business?

    Just wondering who else did something for April Fools day for their business. I read a suggestion on a blog the other day about using it to promote your website and decided to give it a go. So I just did a blog post about how I was lying to all my readers about how to really be successful...
  11. Craig Dewe

    Jargon needed!! English teacher in Spain needs more jargon

    If you're willing to pay for it you could try Hot English Magazine. I think it's about 30 euros for a year and it has a pack for teachers with specific jargon in different industries as well. I used to use it when I taught in Madrid and my girlfriend still swears by it. There are free samples...
  12. Craig Dewe

    Night Club Event Promotion

    Well I know plenty of my friends, 24 - 29 year old females that frequent a bar because of the bar staff. They just feel comfortable there. Anyway, for those that didn't read my post I was just pointing out a technique that one of the best marketers of our time used 10 to 20 years ago to set a...
  13. Craig Dewe

    How important is a sense of humor to your business

    I think you missed my point completely but I'll see you back here in 2 years to compare the results ;)
  14. Craig Dewe

    Which domain ext is best

    I for one would never pay a few grand for a domain name, let alone 12,000 pounds. Like mke said, if you use it wisely your marketing dollar will go a long way. Plus there's heaps of free techniques that are just as effective if you take the time to learn how to use them. While buying an...
  15. Craig Dewe

    Night Club Event Promotion

    Remember to work out what's different about your night club and play to those differences. And no you can't just have 'the best music and people...' yawn. What is your unique angle on why your night club would be popular. As a note, something I heard that was interesting about the bar business...
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