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Primarily Facebook is used to build relationships with your audience but you certainly can generate sales through it! Add a call to action to your cover photo to promote your latest products, advertise special offers through ads... these are just a couple of things that you can do, but...
Paid ads work extremely well if you get the targeting right! Here are a few other things you could do:
Add a qr code to your business card
Hold competitions
Engage with key influencers
Post on Facebook groups
Add a link in your email signature
SEO wise it isn't really worth that much as Google doesnt crawl it. Google does look at shares though i.e. add some social sharing buttons to your site and Google can read that.
A website called Drop my Links is quite good at finding guest blogging opportunities from a google search.
Also, I would suggest looking at blog exchange websites if you want an inexpensive way to guest post.
As you are working in your spare time to begin with, I would suggest going as a sole trader. There are less financial commitments and the paperwork is relatively easy. If you take it full-time, you can always go Limited then.
There isn't any need to have business bank account as a sole trader...