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Even on a non-work related blogger blog I had a few years ago was indiexed fairly quickly. As said in the above post as long as unique content has been produced before the spiders should crawl it quite quickly.
I agree you have to be a presence in an area where your customers are but be perpared to engage in more dialogue with them as interactivty is what social media is about. I shouldn't be the sole way of attracting customers instead ti is a way of keeping them and devleoping anunderstadning with them.
They is certainly a play for unsolicitated marketing emails but you need to remember that they will be treated with the upmost suspicion by businesses and the uptake on them is generally very low. You need to think about your reputation before sending them out.