Recent content by audana
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How much should I charge?
I was selling boat rental services, and when I took on the business it was attracting the wrong "ideal clients"... Leaflet dropping randomly... Instead I targeted tourists with disposal income actively searching on Google for activities to do. Monumental difference in ROI. All businesses...- audana
- Post #7
- Forum: Sales, Marketing & PR
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How to promote your online shop?
Pay for ads.. the right message to the right audience... advert goes to the exact product the message relates too.. don't pay for ads that go directly to an ecom shop. Make sure the ad goes to a specific landing page. One landing page for each unique ad. Organic Social media for this will...- audana
- Post #25
- Forum: Sales, Marketing & PR
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How much should I charge?
I'd never use leaflets again personally.... however, minimum wage... But pay them a bonus for any lead they sign up for your service along the way ;) (careful though, might be laws around that)- audana
- Post #5
- Forum: Sales, Marketing & PR
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Do online review sites help？
Indeed nobody is going to look for a review of cheap socks... it's not relevant, you pick them up in ASDA. As I said above "Yes they do, depending on sector, but a general yes". IF relevant to the original posters market...- audana
- Post #31
- Forum: Sales, Marketing & PR
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Do online review sites help？
They certainly did for my last business.. ;) Exceptional service, experience... makes a monumental difference. Most people don't aim for that.- audana
- Post #29
- Forum: Sales, Marketing & PR
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Do online review sites help？
Yes they do, depending on sector, but a general yes. The last business I grew and sold used the review site TripAdvisor as a marketing channel in itself... I think it's very common that people look for reviews before purchasing. We also asked each customer how they found us, to understand what...- audana
- Post #27
- Forum: Sales, Marketing & PR
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Increasing sales from my website
Karen. I've not looked at your website but I don't think I need to. I would suggest you try a sales funnel though... using paid traffic from facebook/instagram with a very tight focus on your ideal customer.. do you know who that ideal customer is? You need to know that clearly, because it...- audana
- Post #22
- Forum: Start Up Space
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Advanced Facebook Targeting Question?
What am I missing? Why do you not just target Person B directly that has the interest in C? OR Run a like campaign to get A to "like" your page... you could then run a campaign to target their friends. OR Install a facebook pixel on your website, and then run a "look a like" audience campaign.- audana
- Post #2
- Forum: Sales, Marketing & PR
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Hi. I'm new, here's my story..
OK, What's My Story? I had graduated with a Masters in Open and Distance Education and become a seasoned digital guru having built and sold an online school in the field of music technology (first of its kind in the world). I was generating a five figure monthly income through consultancy...
