Recent content by ApexStrat

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    Business start up

    it's vital that you spend sufficient time on the market research to ensure that there is enough demand for your business to be viable. I would approach this in stages to avoid you wasting lots of time or money on a project that might come to nothing. Use the tools on Google to see what sort...
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    Focus groups to validate opinions

    Focus groups are not easy to set up yourself and are very expensive to use an agency for. One of the easiest ways to reach your market in the early stages is by email. Visit alltop.com to find places that they congregate. Contacting students might be a good idea, if you phone the students union...
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    Marketing for Market Research guide

    I'm building a guide to market research for small businesses and startups. I have built a site and am driving traffic to the site using adwords, i've had about 200 hits so far, and 5 have found thier way to the "Buy it now" page. I don't have a product to sell at the moment, i'm purely testing...
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    Market research tips and pitfalls

    Most existing business literature talks of the importance of market research when starting a business, but goes into very little detail on how to actually conduct that research. I've spoken to a number of small business owners and found that people know that they should conduct market...
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    How to go about starting a business website?? Possible business partner wanted?

    Don't pay for help with the website at this stage, and I wouldn't give away any equity until you are 100% sure that its necessary. Couple of things that you can do... start a blog using wordpress as Dannko suggested above. This is easy and you will be able to do this with minimal initial...
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    Getting started marketing

    Speak to companies that sell to a similar target market, for instance web design firms or marketing agencies. Or even firms selling office supplies. Ask them how they reach their customers. You could also collaborate on something with these firms, i.e. they build the front end systems and you...
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    Pricing my service

    I think you need to look at it both ways. From your own perspective, what kind of money do you need to live on, what kind of money would you like to earn? And from your clients perspective, how much are they prepared to pay? How much to you peers charge? This will enable you to see if it is a...
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    What would impress you in an interview?

    You must be confident. Don'y be afraid to be yourself (a polite, refined version of yourself at least). Remember, you are interviewing them as much as they are interviewing you, so ask them some good questions, it will show that you are interested in the job but that you are not desperate...
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    what way to go now

    You need to rethink the website. It does not look professional at the moment and if people are looking for advice and information on financial issues it is essential that your site looks credible. Rather than using a site builder you should look at purchasing a basic hosting package and...
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    Apex Strategy Solutions

    Hi guys, I have a background in business to business research, primarily in the financial services industry, and i've recently started Apex Strategy Solutions as a platform to provide affordable research, marketing and strategy services to small businesses. Start ups and small businesses...
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