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well, I thing that services you are offering are good but they are not perfectly what people see in the direct mail. when I started my campaign then I look for every possible loop hole in the projects. I also see that you are using the old type of advertisement material for direct mail try to...
There are various things which matter when dealing in direct mailing business you have to be punctual and active otherwise one mistake and the post card or mail goes to another person.. Which put your liability on the field.