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I don't agree with you when you say "renting" sites can be more expensive on the long run. You forget all the assistance, statistics, apps, and all the services you get with them.
I think some of them helps you at least as well as a good employee would help.
I think it's probably the best...
I know a lot of fashion brands choose to sell online with Shopify, because it looks good and their shops are simple for both owners and customers.
en.wikipedia.org/wiki/Shopify
You can sell faster on Etsy and Ebay, and it is probably another good option but I don't think you can build your...