By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts
Essential
These cookies enable our website and App to remember things such as your region or country, language, accessibility options and your preferences and settings.
Analytics
Analytic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
I'm not sure about the visits to each page as I don't have analytics access. I can only assume they bring in business currently, aside from the top-level pages, from people looking for location specific services.
The pages are instructional in nature describing largely the same thing but with...
I'm working with a client that has a website with literally 100's of pages.
This has led me to think that something might be an issue, duplicate content. It's almost the same copy on each page in the category section, each page is largely the same with a small change - in this case it's a...
I'm working on some pages for a client and they've jumped from h2's to h4's in their code whilst skipping out h3's.
I think the code will be cleaner, and the content more easily crawled, if I recommend they are changed to h3's as there's no logical reason I can see that the client has skipped...
Doesn't it depend on the content that's being shared?
For example, a business blog might have more value if shared on LinkedIn whereas an entertainment blog might be more valuable if shared on Twitter as this is where the audiences for each individual post would be located online.
Likes might...
Is there an average pixel width for a certain device? Presumably this could be translated into a mean number of characters that could be used as the guidelines for length.
I don't suppose it matters too much, rather more important is the effectiveness of the title/description itself. Still...
Yes, but be careful to use legitimate directories as there are many spammy link farm places that call themselves directories and really aren't useful at all.
Legitimate local directories and business hubs are still valuable.
Late to the party here but I have some tips for meta titles/descriptions.
Firstly, try and keep the title to about 66 characters - this way it doesn't trail off when it comes up in search and looks nicer for the user.
Secondly, meta descriptions should be about 150 characters so they don't...
What OldWelshGuy said.
Local search is favourable for a local business, obviously, so it's actually much more valuable - especially in a local area.
A good tip, if you'd like to try and get better search engine performance locally, is to submit listings of the business to local directories...
It depends on the nature of the service(s) you're offering.
If it's a flexible, perhaps global, thing like web design or editing/proofreading or some other kind of techy thing then .com would be fine - but if you're business just doing plastering in Surrey then .co.uk makes the most sense as...
That's a very valuable thing. Blogging, or successful web content in general, is basically about loving what you do and being consistent with it. Stick to that and you'll have a good chance, there's not point in forcing it with something you think will sell if you're not interested in it.
The...
The Oatmeal springs to mind. It's a content driven site, mainly in the form of comics, that relies on advertising and also merchandise to make money. Don't take this as gospel but I think I read somewhere it makes about $500k a year.
It's worth mentioning that many blogs are an addition to...
If they are genuinely useful articles then there are many content hubs around the net that are very authoritative and accept article submissions on a variety of subjects. I stress that they must be genuinely useful, and the link must be absolutely relevant and not salesy at all for an article to...
Thanks Zigojacko.
I agree. Like I said in my post this issue isn't affecting my work. I suppose I'm lucky in that regard that educating clients on the subject isn't a problem, but it does come up in conversation from time to time - just casually.
Sorry, now that I think about it this is...
Thanks.
I do tend to paint myself as an 'alternative' that understands the balance between technical expertise and creativity that is needed for good SEO.
I would say the industry is changing though. Little by little.