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Good morning dearest UKBF Members...
Can I just say how much I LOVE the UKBF write up on @cjd from Voipfone. We have been customers of Colin's for nearly 20 years now! Nothing is too much hassle and it is such a great business success story.
If you have not read it, you can read it here...
Have everyone seen that Shopify put all of its prices up overnight. Only a few media outlets have reported it so far.
What are everyone's thoughts on it. Poor timing against a back drop of supplier costs rising and alike.
With the government reporting that so many people are shifting from full...
Had so many crisis comms calls this week from client due to the strikes. Mostly around lost parcels from Royal Mail strike action and customers going loco.
Also had meetings completely disrupted by the train strikes.
Anyone else affected by the industrial action and if so, how much do you...
Thanks sexy.
THE best we had was for MobileInsurance.co.uk (jon Lammerton, the 1% biz guy)... he had a customer who claimed on his phone insurance because he lost his phone up a cows bum during calfing (spelling). This got us global coverage. BEAT THAT :-) (no really)
I feel like Black Friday was in decline as a marketing activity but this year it seems to have bounced back. The Which? study into deals not really being deals felt a bit obvious to me, but then again, maybe we are all a bit close to it as marketing folk.
Interesting thoughts though. I feel...
As I am growing our (owned) ecommerce sites... help me understand what has worked well for you over Black Friday weekend and what you did.
I will go first, data via google analytics...
Basket recapture (automated) Shopify: 35% (very happy)
Email marketing (proactive) conversion rate at 11%...
OMFG!
Not been on here for far too long BUT, I just heard that the OG, Mr @Ozzy himself has claimed his rightful place back in the throne.
It's been a while.
I run a Digital PR agency called 10Yetis (stupid name, don't ask!). Been doing it (badly) for 15 years and THIS FORUM is where I got the...
A few quick thoughts, not hugely well thought out though, so i guess, more rambling than anything else.
- ditch advertising in paper/don't pay any more to yell
- get a freelance marketing/PR person to help you generate a marketing/PR plan
- i.e. who is the parenting/health ed of your local...