Flyer drops in car parks?

becker · Dec 4, 2007

Is there anything we should consider before doing a flyer drop on all the cars in the car park of an event?

The sorts of questions/thoughts we are having are:

Do we need the organisers permission if its public land?
If the flyers are discarded, are we going to get chased by the council for littering?

Anything else we should think of/watch out for?

Cheers.

INDIZINE · Dec 4, 2007

either of those might apply. 'public' land is owned by the council.

I was also once told it ws illegal to put fliers under windscreen wipers, cant remember the name of the 'crime' but it was some sort of assault on the car! If indeed if that was right what I heard! Anyone else heard that one?

Brian McIntosh · Dec 4, 2007

My first thought was, watch out for people who don't want flyers put under their windscreen wipers! Some people can be real tetchy when it comes to their cars.

saracen · Dec 4, 2007

i recently put flyers onto car windscreens, what a killing in sales i made aswell, yah beauty - cha ching...

However, in car parks such as big name supermarkets - make sure you ask permission first.

Also, if you lift wiper blades you could be technically classed as vandalising said motor vehicle.

Another catch 22 is... if that vehicle has a chipped windscreen or indeed a broken wiper blade... you could be held responsible for damaging same. You just never know the lengths some numptey would go to save money on repairs! Remember its not as if you could deny it as your business name will be all over the flyer.

Another tip is make sure the flyers wont stick to the windscreen if they become wet, so best pick a dry day or put them on the passenger side if the sky looks threatening - will save the driver trying to drive with his head out of the window cursing you!

Would i personally put flyers on cars again ? Well, put it this way - does a bear sh*t in the woods !

stugster · Dec 4, 2007

Brian McIntosh said:
My first thought was, watch out for people who don't want flyers put under their windscreen wipers! Some people can be real tetchy when it comes to their cars.

And rightly so! That's my f*cking car, get your filthy greasy hands off it.

If someone puts a flyer on my car, they can sure as hell promise that I WONT ever use their services.

DotNetWebs · Dec 4, 2007

I agree with Stuart.

Flyposting is also illegal on public land.

Here is our local council's take on it:

http://www.adur.gov.uk/adur-watch/graffiti-vandalism.htm

Regards

Dotty

DFL · Dec 4, 2007

Go for it. It is an excellent way to get clients.

Anyone that whinged about something so trivial you wouldn't want as a client anyway.

It is worth targetting your market, for example I done a push for tradesmen in the summer and dropped flyers off on workers vans at places like B&Q, Hoembase etc.

Got a nice tan, a good walk and a few clients into the bargain.

RayB · Dec 4, 2007

RayB tries not to self promote - but this time - it is relevant

...........

Our Flyers have a protective sealant - making them easier to peel off a windscreen

DotNetWebs · Dec 4, 2007

DFL said:
...Anyone that whinged about something so trivial you wouldn't want as a client anyway.

It is worth targetting your market...

A few flyers on some highly 'targeted' vehicles may not be a problem but I know the council do not consider a blanket car park campaign "trivial".

Most of these leaflets (in the case above) end up on the floor and someone has to pick them up. I also don't think that litter on this scale does much for the company's image.

Regards

Dotty

cyates · Dec 4, 2007

the last person who put a flyer on my car ( it was the same company who did it everytime i went in this car park ) got chased round the carpark by my car ..

anyone thinking about flyer dropping in coventry .. watch out as the car chasing you will be me

becker · Dec 4, 2007

stugster said:
And rightly so! That's my f*cking car, get your filthy greasy hands off it.

stugster said:
If someone puts a flyer on my car, they can sure as hell promise that I WONT ever use their services.

Stugster, chill out dude - its just a machine. I come in contact with £100k++ cars and their owners on a daily basis and none of them are that precious about their cars. Also, I can assure you I do not have filthy greasy hands when working.

DotNetWebs said:
I agree with Stuart.

DotNetWebs said:
Flyposting is also illegal on public land.
Here is our local council's take on it:
http://www.adur.gov.uk/adur-watch/graffiti-vandalism.htm
Regards
Dotty

DotNetWebs, you've miss read this thread. I was asking about placing flyers on cars in car parks, not flyposting on walls.

DFL said:
Anyone that whinged about something so trivial you wouldn't want as a client anyway.

DFL, our thoughts exactly.

DotNetWebs · Dec 4, 2007

becker said:
DotNetWebs, you've miss read this thread. I was asking about placing flyers on cars in car parks, not flyposting on walls

I didn't misread the thread some councils count this as flyposting:

"Fly posting is where posters and fliers are put on property and
vehicles without permission and is defined as 'the display of
advertising material on buildings and street furniture without the
consent of the owner, contrary to the provisions of the Regulations."
Regards

Dotty

lockie · Dec 4, 2007

It may only be a car but after i caught some little herbert leaning over my car and scratching it to place a flyer under the windscreen lets say i wasn't too impressed. Is the company doing the drop insured for damage to peoples cars if this happens like it did to me. I got money from the guy who did it to pay for the scratch repair but what if i wasn't around ? He had a set of keys clipped to his belt on the front of his jeans so how many cars he did this to i have no idea.
Why should someone placing an advert risk damaging my property ?
I personally find the practice bad because of all the litter that gets produced by it especially as we are in an age of recycling and green issues etc.

becker · Dec 4, 2007

lockie said:
He had a set of keys clipped to his belt on the front of his jeans ............

That was a bit stupid - they deserved to get caught for the scratch and made to pay.

DotNetWebs · Dec 4, 2007

Becker I have just seen what business you are in:

I am not sure what events you are considering but have you considered getting a trade stand?

I am sure if you had one at one of the Goodwood events you would do very well out of it (and you could pop in and see Ray while you were down there

)

Regards

Dotty

becker · Dec 4, 2007

Dotty,

Yep, we're considering having trade stands at a number of motoring events. Was just wondering about making use of the captive audience in the car park - probably won't on reflection.

Drop in and see which Ray?

Cheers.

DotNetWebs · Dec 4, 2007

RayB who answered earlier, you could pick up some of his sticky flyers. Goodwood is right by Chichester.

Only joking, I don't know if he welcomes visitors.

Regards

Gavin

Cornish Steve · Dec 5, 2007

becker said:
Is there anything we should consider before doing a flyer drop on all the cars in the car park of an event?

Only that I would remember the name of the company, never buy from it, and tell everyone I know about how cheap, tacky, and inconsiderate they are.

Nuventure · Dec 8, 2007

Whenever I see a flyer put under my wiper blade I get annoyed that someone is basically forcing a leaflet onto me, I treat it as rubbish and so don't pay attention to what service is being offered. Also, it makes you come across as cheap and inconsiderate. A better option would be to post some flyers through letterboxes as at least the person would pick it up with the others that come through, look at it quickly and then decide what to do with it.

Thats just my opinion but I think these days people accept a degree of free newspapers and leaflets coming through your front door. To start plastering them on peoples cars is something different and most of them end up screwed up on the floor.

saracen · Dec 8, 2007

Nuventure said:
I treat it as rubbish and so don't pay attention to what service is being offered.

what if it was a twenty pound note !

Nuventure · Dec 8, 2007

saracen said:
what if it was a twenty pound note !

Erm...yeah I would take it. But then I would look around my car for damage and wonder what the £20 was for!

Chris H · Dec 8, 2007

I tend not to notice these until I get 10 yards down the road.

I get back from a shopping expedition. arms aching, wallet anaemic and then find I have to stop the car just to remove some flyer someone has imposed on me means I'd not use their services and if I could be bothered to remember their name I'd rubbish them in general conversation.

So I'm with Steve and Stuart. My normal mild-mannered composure would crack.

I really despise this method of 'advertising'.

If I caught someone doing this to me I'd shove their flyer where the sun don't shine.

Alice3537 · Dec 8, 2007

I tend to treat them as junk mail - I throw them away without reading them. Yes, I might miss a 'great deal' but, no, I don't really care to much about that.

centretap · Dec 8, 2007

DFL said:
Anyone that whinged about something so trivial you wouldn't want as a client anyway.

Looks like you wouldn't want many of your fellow posters on this thread as customers then.

centretap · Dec 9, 2007

DFL said:
Anyone that whinged about something so trivial you wouldn't want as a client anyway.

That would seem to include several of your fellow posters on this thread.

stugster · Dec 9, 2007

becker said:
Stugster, chill out dude its just a machine. I come in contact with £100k++ cars and their owners on a daily basis and none of them are that precious about their cars. Also, I can assure you I do not have filthy greasy hands when working.

DotNetWebs, youve miss read this thread. I was asking about placing flyers on cars in car parks, not flyposting on walls.

DFL, our thoughts exactly.

becker, just letting you know how I feel. I've spent the money on my car, and some stranger is lifting up my windscreen wiper and slapping crap underneath? That annoys the hell out of me.

You asked, you got the reply. That is how I feel about someone touching my property without my prior expressed permission.

I wouldn't walk past you and stuff a load of flyers down your trousers... so why should someone do it to me on my car?

saracen · Dec 9, 2007

I wouldn't walk past you and stuff a load of flyers down your trousers

Great idea, will try that tomorrow - age limit depending tho lmao

DFL · Dec 9, 2007

centretap said:
That would seem to include several of your fellow posters on this thread.

So it would seem.

I respect the views of the posters on this forum so take these views into account.

I am surprised though, on a forum that is used by entrepeneurs that there is such a feeling against this.

I am far more repulsed by shoddy standards, lack of respect for consumers, lack of price transparency, persistant cold callers who don't get the message that you do not want their products, exploitation of workers, lack of attention to detail and all of the other poor practices that a lot of firms do rather than a harmless flyer on a windscreen providing details of a service that may or may not be of interest.

Cars are not damaged by this and it does not take much to remove the 'offending' flyer from the windscreen and take it home to place with the other rubbish rather than littering.

People get an avalanche of crap through their letterboxes every day urging them to get deeper and deeper into debt, this is far more unethical than an advert for a service that may actually be welcomed by some people, in my opinion.

Mrs Malapup · Dec 9, 2007

DFL said:
So it would seem.

People get an avalanche of crap through their letterboxes every day

EXACTLY........which is why I resent finding even more of it on my windscreen! Its obvious that lots of people dont like it otherwise the people doing it wouldnt be so sneaky about it. I dont read it because it annoys me to find it there....then I get doubly annoyed becacause I have to find a bin to get rid of it......and as a previous poster pointed out....if you dont notice it until you set off and you use your wiper and it gets stuck across the window....well......gggrrrrrrrrr!! Sorry.... each to their own....but I just thought Id feedback how I feel about it

dctrpl · Dec 9, 2007

Great thread!

It seems that this arouses strong feeling amongst car owners (negative) but those who have tried it (saracen, DFL) got big results.

Perhaps its proof of the old maxim that there's no such thing as bad publicity?

Also - when people say that they would definitely not never EVER buy from a company that advertised to them in this way - it sounds a little like people who claim they are "not influenced" by adverts on TV.

I reckon go for it - but TARGET as much as possilbe and don't dangle your keys!

RayB · Dec 9, 2007

A balanced view - I sell flyers, but generally dislike them under my windscreen wipers.....

....Mrs RayB says if anyone puts one on her Merc SLK there will be trouble

Grassman · Dec 9, 2007

I've had flyers stuffed between the seat and tank on my motorbike.
I can't wait to catch someone doing it

take5 · Dec 9, 2007

A great mix of replies to this one

I have done this my self in the past but have decided in the future to be in the car park after asking permission and handing them to people

I have also seen the type of business you are in and personally feel you would be wiser to do this through a trade show or to send out as mass mail if you have data, if you do not have data then this needs to be addressed

All the best

PI Guy · Jul 15, 2008

Despite the urban myth that it's illegal it just plain isn't unless it's on private land (trespass)

25 Tampering with motor vehicles

If, while a motor vehicle is on a road or on a parking place provided by a local authority, a person
(a) gets on to the vehicle, or
(b) tampers with the brake or other part of its mechanism,
without lawful authority or reasonable cause he is guilty of an offence.

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