I remember Jimmy Carr being interviewed once about his style of stand-up comedy. He said that he looks at a joke and trims off all the fat - getting it down to as few words as possible. And it’s true. I watched him on Live at the Apollo the other day. There’s no way you could have told the jokes in any fewer words.
I’m a real fan of brevity. Don’t get me wrong - when it comes to entertainment I enjoy the loquacity of Stephen Fry as much of the next man and I can appreciate beautifully crafted prose. But in the middle of a busy Monday in the office - I want my information and dialogue to be as concise as possible.
I’m sure you get emails like this too. But one email I received today had to be re-read 4 times before I could work out exactly what the writer was trying to say. Ironically enough they were trying to sell me their marketing and communication services!
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I’m a real fan of brevity. Don’t get me wrong - when it comes to entertainment I enjoy the loquacity of Stephen Fry as much of the next man and I can appreciate beautifully crafted prose. But in the middle of a busy Monday in the office - I want my information and dialogue to be as concise as possible.
I’m sure you get emails like this too. But one email I received today had to be re-read 4 times before I could work out exactly what the writer was trying to say. Ironically enough they were trying to sell me their marketing and communication services!
Continue Reading...
