Back when there were just 3 or 4 channels on TV it was easy for a commercial broadcaster like ITV to deliver a lot of eyeballs to advertisers. Then two things happened.
First, the proliferation of TV channels meant that the eyeballs were spread much more widely across many channels.
Then came Sky+ and TiVo. People weren’t even watching the same shows at the same time. They’d record them to watch at a time of their choosing and would fast-forward the adverts.
But now it’s changing again Continue Reading...
First, the proliferation of TV channels meant that the eyeballs were spread much more widely across many channels.
Then came Sky+ and TiVo. People weren’t even watching the same shows at the same time. They’d record them to watch at a time of their choosing and would fast-forward the adverts.
But now it’s changing again Continue Reading...
