We are all creatures of compulsion. When we find something we like, we go back for more. Once we think we can get something we want, we perform the actions to get it. Slightly disturbingly, this pursuit of rewards isn't that different to our pets.
There have been plenty of studies conducted by psychologists into our shopping habits, particularly based around this pursuit of rewards. Classic results encourage the careful placement of fresh flowers and baked bread in a store, and fresh coffee just brewing when a prospect views a house. We provide a pleasant experience (reward) for the buyer to associate with the product, making them more likely to return or buy. These principles can also be applied to the ecommerce marketplace, although the details are somewhat different.
To read Benjamin Dyer's blog in full click here.
There have been plenty of studies conducted by psychologists into our shopping habits, particularly based around this pursuit of rewards. Classic results encourage the careful placement of fresh flowers and baked bread in a store, and fresh coffee just brewing when a prospect views a house. We provide a pleasant experience (reward) for the buyer to associate with the product, making them more likely to return or buy. These principles can also be applied to the ecommerce marketplace, although the details are somewhat different.
To read Benjamin Dyer's blog in full click here.
