Recent content by ZipserSir

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    Avenues for digital marketing IT/cloud company.

    Just want to endorse what Paul Carmen wrote above. Sad, but true. Doing Google Ads successfully is not achieved without real commitment.
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    Social media marketing

    You've clearly never come across Branding before...
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    Social media marketing

    As others may have suggested - PPC can be much more effective than social media, just don't underestimate how long the pay off can be on social. If I read a post or an article about later life mortgages today, and submit the author's name to memory, it might be months or longer before I get...
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    Social media marketing

    Just a general point, but... posting of itself generally doesn't generate sales leads. It can do, but it is the wrong assumption to base your strategy. In your line of business you want people to think that when they need a mortgage you are their go to guy. That means they might be remembering...
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    Taking card payments

    You may be surprised to learn that there is a payments broker out there waiting to find a better deal on your low volume high value transactions!
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    Customer wants us to refund £27k vat

    Just want to endorse what WaveJumper says - the customer needs to provide a certificate stating that the work qualifies. It sounds like the charity made an unintentional mistake earlier in the process by not providing a certificate, but they need to put things right before you can make a claim...
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    Profitability in care company

    Ditto. We spent two years "rationalising" very significant inefficiencies, but no customer facing redundancies. Was a very inefficient organisation. Sorry if I tell you to suck eggs, but: review your local authority contracts - we found money that we were'nt picking up, and were overdelivering...
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    Profitability in care company

    It probably depends on the type of business you operate: how many people you support, how they are funded, and what you are doing for them. As others have said here, this is both a rags and riches sector and it might be better for your answers if you could spell out a little more about what you do.
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    What is your experience with exhibitions?

    Listen and be prepared to trade.
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    What is your experience with exhibitions?

    I agree with ethical PR. The success of exhibitions depend on two things: the quality of the organiser and their ability to get quality visitors and exhibitors; and your ability as an exhibitor to participate! Cheap out of the way stands can be as effective as huge multi-level all-singing...
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    Is Retail Dead Now?

    Hi, slightly different perspective here, but I happen to know that many charity shops are doing really well. The demand for the shopping experience is still there - its how you meet that demand that matters. Best of luck whatever you decide to do.
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    How Do I Launch a Career as a Caregiver?

    There is no substitute for experience in this job. If you have not already been a carer, it is a really good idea to get some experience, perhaps through volunteering. If you have no previous experience this might be a real eye-opener and influence whether this is what you want to commit a...
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    online - remote customer transactions

    Because payment verification works so well these days relatively few transactions go through 3DS. Merchants who don't use 3DS are missing a great opportunity.
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    New Ecommerce Website - Need Help With SEO

    One practical observation is that you don't seem to have a description of your website in your meta tag for description. This is basic SEO and you could write up to 160 characters describing what your website is about, for example "Sorted Gifts, gift sets with great packaging made in England"...
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    New Ecommerce Website - Need Help With SEO

    How much time to do you have available? Resources are not just about budgets; if you have the time and inclination learning how to DIY marketing can be the best investment you make.
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