Recent content by Ximena Rodriguez

  1. Ximena Rodriguez

    Do green businesses need different marketing techniques?

    The overall process is definitely the same however it is important how well you are creating your marketing strategy to effectively reach out to the audience varies from industry to industry. So it is essential to do your research at ground level in your industry before venturing out with...
  2. Ximena Rodriguez

    Advertising on a very low budget - services

    Starting off with a small ad budget isn't a bad idea, although the key fact is how effectively do you use the budget to rightly target your audience.
  3. Ximena Rodriguez

    How to track the ranking of your website?

    There are several tools, all of them come with a free trial period. I personally use SERanking which is a decent tool. I have also used SERP Robot previously, I'd definitely prefer SERanking over SERP Robot.
  4. Ximena Rodriguez

    Selling bakes and sweets through Instagram?

    I would recommend use Instagram to post a lot of content like recipes and stuff like that. Don't endorse your products directly instead let the content speak for your products. The quality content will definitely increase your reach and bring sales over time. PS: This is definitely takes time...
  5. Ximena Rodriguez

    B2B Lead Generation

    Case studies and testimonials from clients definitely target the touchpoints of clients and will help them relate to your products/service.
  6. Ximena Rodriguez

    SEO

    There are multiple ranking factors broadly classified into on-page, off-page and tech. DO an in-depth keyword analysis before deciding on what keywords to rank for
  7. Ximena Rodriguez

    Local Level B2B marketing ideas?

    Run ads in your locality. Digital marketing is what you should aim at, google also gives initial credit to encourage small and medium businesses.
  8. Ximena Rodriguez

    How many of you are planning on keeping your teams remote?

    Keeping the teams until there is a vaccine is the safest way to beat the pandemic, We have been working remotely since the past 6 months and the numbers are being met.
  9. Ximena Rodriguez

    Are we at the limit of lockdown easing in the UK?

    The restrictions are definitely essential and one must follow them keeping safety in mind
  10. Ximena Rodriguez

    How to advertise an E-commerce website

    Knowing the right target audience and creating the funnel accordingly is the key.
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