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I think the whole idea here is to keep a business running that has exhausted/isn't eligible for other funding (ie, rates grant and so on) - if it means keeping the payroll going along with other things, that is fine.
What they won't want is for people to take out the loan and then be giving...
True. I imagine there will be a lot of new LTDs not paying out yet (salary) combined w/ self-employed earnings out there, which will make a lot of people eligible off the bat for both if they were moving to LTD status.
1. Two friends of mine applied via Lloyds last week - had the money by Friday
2. They are separate legal entities. You could apply for 10 if you were registered as self-employed + Director of 9 LTD companies. It is that simple.
Google Analytics and the WooCommerce Google Analytics Pro plugin is a good combination. You'll find that it syncs across all the cart data to GA and you can set up your goals/funnel accordingly too.
If you are in the market for something even more detailed (with regards to eCom specific data...