Recent content by William Paul

  1. William Paul

    Do you use QR codes?

    The fundamental idea isn't novel, that is true. I'd mainly like to learn more about the market and gauge interest/perspective.
  2. William Paul

    Do you use QR codes?

    That's true, it would be confusing if you opted to change the destination to something unrelated to the rest of the copy. That said, I feel there are cases when the ability to correct a mistake, or link to an updated version of the same resource could be useful.
  3. William Paul

    Do you use QR codes?

    Exactly, you'll be able to change the target on the fly
  4. William Paul

    Do you use QR codes?

    Thanks for your considered response. I agree this could be integrated as part of a more general link shortening service as the tech is largely the same. However I wondered if there was a demand for a dedicated QR code service.
  5. William Paul

    Do you use QR codes?

    You're certainly not being thick- I mentioned some of the benefits of dynamic QR codes above, in my reply to @Ozzy Another benefit would be the ability to update the destination any time, so no need to re-print in the event of a mistake or change of plan.
  6. William Paul

    Do you use QR codes?

    This is a good point, you could create a QR code linking directly to your website and check GA. Dynamic QR codes would allow for you create multiple codes and segment the traffic to track performance based on where the QR was placed. A dedicated solution would also allow you to link to and...
  7. William Paul

    Do you use QR codes?

    Interesting perspective. Would you be interested in a solution that tracked scan analytics for the QR codes you'll be using at events? For example total and unique scans, location, device?
  8. William Paul

    Do you use QR codes?

    That's understandable. This would be the value the service provides. If there's enough interest I would consider building an MVP to show it in action. You'd be able to update the destination of the QR after it has been printed.
  9. William Paul

    Do you use QR codes?

    That is surprising! But useful info nonetheless
  10. William Paul

    Do you use QR codes?

    I'm interested in how many businesses use QR codes to reach their audience with printed media. Would you be interested in a service that creates 'dynamic' QR codes that allow you to track the number of scans, and update the destination after publishing,
  11. William Paul

    External traffic to Amazon Listing

    I'll check it out. Cheers!
  12. William Paul

    External traffic to Amazon Listing

    Would you link to the product page directly or use some kind of intermediary like a landing page or link shortener?
  13. William Paul

    External traffic to Amazon Listing

    Can I ask what ways have you effectively driven external traffic to Amazon in the past?
  14. William Paul

    External traffic to Amazon Listing

    The main motivation would be to drive growth on the Amazon marketplace. More attributable sales would improve a product's performance and have a knock-on effect on search rank. I agree you could direct the traffic to your own storefront and avert Amazon fees entirely. But if you're focused on...
  15. William Paul

    External traffic to Amazon Listing

    Amazon recently introduced the Brand Referral Bonus Program. The program rewards brands by returning an average of 10% per sale from traffic they have driven to Amazon. For the Amazon sellers here: - Do you drive external traffic to your listings? - What methods do you use? - What pain points...
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