Recent content by WhiteRoseSEO

  1. WhiteRoseSEO

    Negative SEO - friend of mine has been hit

    Get your friend to use the "links:www.theirwebsite.com" search in Google to see what links Google has indexed. Export them to a CSV file then use the Google Disavow tool to remove the bad links from Google's index
  2. WhiteRoseSEO

    Effective SEO methods?

    As many have already said, get your content right first. I cannot stress enough how important it is to have excellent, informative content that people using the keywords you want to rank for would want to find. Be original, authoritative and you won't go far wrong.
  3. WhiteRoseSEO

    Stuck at Google page 15

    We had a client who had been stuck on page 20+ for a particular keyword. The problem was that they were using a doorway page - essentially a large picture saying "Welcome to xxxxxxx, click here to enter". Search engines see pictures as huge blank spaces, so there was nothing for them to see to...
  4. WhiteRoseSEO

    Advice Needed On SEO

    When targetting keywords, do not fall into the trap of only looking at the ones that have the highest number of searches per month. They are very general and do not always provide the best results. Never ignore long-tail keywords. They are far more targetted to what your potential customer is...
  5. WhiteRoseSEO

    We've sacked the agency

    Sorry to hear about your experience. This really annoys me about some SEO providers and one of the reasons that our business is often approached with such trepidation. There are so many poor providers who have absolutely no idea what they are doing and offer such poor work that we are almost...
  6. WhiteRoseSEO

    site has links from bad neighbourhoods

    Is it affecting the rankings? Although links from bad neighbourhoods are clearly a bad idea, they tend to have no impact on ranking, rather than having a negative effect. Google tends to give little notice to poor links in order to prevent sabotage of competitor's sites.
  7. WhiteRoseSEO

    Is it possible that anchor texted links don't count at all?

    The quality of your links and anchor text is not solely responsible for your rankings. You can have all the links in the world but, without solid optimisation and quality content throughout your site, the links will not make any difference to your ranking. It is probably a case of tweaking a few...
  8. WhiteRoseSEO

    So has anyone here recovered from taking a google update hit yet?

    The Panda and Penguin updates were designed to improve user experience. It's about pruning the rubbish and leaving sites with quality content, giving the user what they are looking for. If you focus purely on ranking, rather than content, your site will have been penalised. If you had ads above...
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