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Totally agree with webstore.
Inbound links from relevant sites with good PR and correct keywords is key.
Try sites like freelancer dot com and post a job for someone to create links for you. You will be surprised how cheap you can get this done for!
As an owner of a printing company I have seen an increase in the number of joint ventures with leaflet printing & distribution.
Just get another (non competitive) company to advertise on the reverse of the page and share the printing & distributon costs.
As I also run a local business promotion...