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Hi, I'm a web developer and was facing the same issue trying to find clients. There's so much competition about.
I created leaduplift.com to help find people who need new sites and other website services, which has really helped. I launched for other devs as there's plently to find and 'warm...
I think a lot depends on the area. For example, we have one in situ every day.
But if your new to the area, you wouldn't know they were there.
Sometimes ours isn't open (for whatever reason) so you might be on to something.
Regarding advertising once polished. Maybe AppSumo, or Product Hunt...